That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
42% of respondents to a poll at a web site say they’d like to skip catalogs altogether to shop the Internet instead.
Consumers who don’t want to receive catalogs say they’d rather go to the Internet to shop and skip receiving catalogs altogether. StopTheJunkMail.com, which sells a paid service to consumers who want their names removed from mailing lists, says 42% of consumers who responded to a poll posted at the site prefer to shop the Internet and not receive catalogs at all. The respondents cited catalogs as the second biggest senders of unwanted mail, right behind banks.
50% of those who responded to the poll said they receive up to 5 catalogs per week, but 38% said they’d prefer to receive only one or two catalogs a year and receive updates by e-mail. The results are based on 543 people who answered the questions at the web site in a three-month period. Not all respondents are paying customers of StopTheJunkMail.com.
The top five catalogs from which subscribers to the service had their names removed were Coldwater Creek, Herrington, Pottery Barn, Harry & David and The Sharper Image.