March 14, 2002, 12:00 AM

Single-use card numbers encourage e-spending, Orbiscom says

Consumers who use single-use cards transaction more often and spend more online, says Orbiscom, provider of single-use card technology.

Even though there are more consumers shopping online today, credit card security is still an issue among shoppers, market participants say. New York-based Orbiscom, which has deals to provide single-use card technology for Discover, MBNA and merchant processor First Data Corp., says it sees shoppers buying more with single-use cards because they are more comfortable putting the numbers online. "The average ticket size is going up in excess of 23% and they transact 1.3 to 1.6 times more frequently per month because they have confidence in the security," Tom Seltzer, executive vice president of Orbiscom, says. "The ROI from more transactions and higher card balances is the real opportunity for merchants and card issuers."

A survey from the National Consumers League says 81% of consumers would use single-use cards. "We even heard from consumers who already shopped online but who liked the idea of single-use card numbers because they were still nervous about their card numbers online," says Susan Grant, vice president for public policy.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement