Retailers shift their ad spending from TV, radio and print ads to digital ads.
KnowledgeBase Marketing, a provider of marketing information and CRM solutions, has named Larry Eppard chief operating officer.
KnowledgeBase Marketing Inc. a provider of marketing information and CRM solutions for retailers, has named Larry Eppard chief operating officer. He will oversee the strategic and operational activities of the company’s three divisions. Eppard duties will include unifying KnowledgeBase Marketing’s product offerings into an integrated set of solutions. KnowledgeBase realigned its organization in late 2001 into three business units - data, processing, and database marketing which includes consulting and analytics. Eppard is responsible for strategic and operational direction, business and product development, and technology resource management.
Eppard joined KnowledgeBase Marketing in December 1999 when it acquired his consulting company, Leopard Enterprises Inc., an integrator of web-based marketing automation tools and technologies.
Eppard has held technology management roles in several large international corporations including KPMG Peat Marwick LLP, Foxmeyer, Texas Instruments and Caterpillar Tractor.