The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Bigfoot Interactive, provider of e-mail technology, has received $6 million in series C financing led by new investor Hudson Ventures.
New York-based Bigfoot Interactive, a provider of strategic, ROI-focused e-mail communications technology and services, has received $6 million in series C financing led by new investor Hudson Ventures. Bigfoot says the new funding will help in the development and expansion of Bigfoot Interactive`s e-mail technology platform and client services, as well as allowing the company to boost sales efforts. The latest round of funding brings Bigfoot’s total funding to $13 million.
Other participants in the financing include new investor Syndicat Technologies, and returning investors JPMorgan Partners, Flatiron Partners, HPJ Media Ventures, Constellation Ventures, Investcorp/(212) Ventures, Winfield Capital Corp., and Grey Ventures.
"The Bigfoot Interactive ROI-focused client approach, which combines technology, professional services and vertical market expertise, is resonating tremendously in the marketplace," said Jay Goldberg, senior managing director of Hudson Ventures, who has joined Bigfoot’s Board of Directors. "Our contribution to this latest round of financing demonstrates our support of the proven management team and our belief that its full-service, scalable business model is the winning position in this exploding marketplace."
Bigfoot merged last year with Expression Engines.