Retailers shift their ad spending from TV, radio and print ads to digital ads.
Elle, the fashion magazine, is partnering with Saks Fifth Avenue to sell fashion at Elle.com. Saks will manage the online inventory, order processing and fulfillment. The editors of Elle will choose a daily fashion outfit to feature.
Elle, the international fashion magazine, is partnering with Saks Fifth Avenue to sell fashion at Elle.com. Saks will manage the online inventory, order processing and fulfillment for merchandise ordered through Elle.com. The editors of Elle will choose a daily fashion outfit, pairing what they’re calling “staples,” classic styled clothing, with “statements,” trendy pieces, each day.
To promote the site, Elle will give away a $2,500 gift certificate from Saks to a visitor to the site between tomorrow and Feb. 28.
"Saks Fifth Avenue has a long history as a successful retailer that offers the best in designer merchandise," said Denise Incandela, senior vice president and COO of Saks Direct. "By joining forces with Elle.com, we will leverage the strength of both brands as we offer an enhanced online shopping experience."
Additional Elle.com site highlights include Make it Your Own, with tips on how to wear key seasonal pieces, Beauty Update for product and trend news, and Street Chic with photos from what Elle considers the world`s most fashionable cities.
Elle publishes 35 editions around the world. Elle U.S. reaches more than 4 million readers monthly.