Retailers shift their ad spending from TV, radio and print ads to digital ads.
Internet Retailer’s 15 Honorable Mention sites are outstanding sites that generally exhibit particularly noteworthy features. The magazine honors the 15 as part of its annual Top 25 Web Sites awards.
Internet Retailer today announced the 15 retailing web sites that received honorable mention in its annual selection of the Top 25 Web Sites.
The 15 Honorable Mention sites are outstanding sites that generally exhibit a particularly noteworthy feature or features.
The 15 Honorable Mentions for 2002 are:
800.com, a surviving pure-play with a good approach
Barewalls.com, great organization, great search
BlueNile.com, surviving and growing
CrateandBarrel.com, stylish with fast-loading images
Dell.com, wrote the book on selling computers on the web
Disney.com, entertaining, engaging
HarryandDavid.com, great presentation, great follow-up
JCPenney.com, beautiful re-design
La-Z-Boy.com, a model for selling furniture online
LillianVernon.com, proves the power of the web
PlusSize.com, makes shopping for a difficult item easy
REI.com, nice site, great fulfillment
SharperImage.com, leverages brand with Galleria concept
ShopNBC.com, shows the channels are converging
WalMart.com, a model for working with manufacturers.
As with the Top 25, the list includes mostly multi-channel retailers or pure-plays who have developed multi-channel relationships. Notable exceptions-800.comm., Barewalls.com and BlueNile.com-offer perspectives on how future retailers might carve out niches on the web. "The range of sites on this list-from LillianVernon.com to La-Z-Boy.com and ShareperImage.com-demonstrate the power of the web in a broad range of retailing and marketing activities," says Kurt Peters, editor of Internet Retailer. "Consumers definitely are turning to the web for a variety of activities-to shop before they buy, for instance, at La-Z-Boy as well as to complete purchases that they might have placed by phone or in person before at Lillian Vernon or J.C. Penney."