December 12, 2001, 12:00 AM

Drugstore.com lands another P&G pre-launch deal

Following its successful participation in the pre-launch of P&G’s Crest Whitestrips toothpaste, Drugstore.com will be part of the pre-launch of P&G’s ThermaCare Air-Activated HeatWraps.

Drugstore.com Inc. is proving the value of web distribution as a way to create pre-launch demand for a product. Drugstore recently participated in the pre-launch of Procter & Gamble`s Crest Whitestrips toothpaste. Today, it announced it will be part of the pre-launch of P&G;’s ThermaCare Air-Activated HeatWraps.

Beginning today, ThermaCare HeatWraps, air-activated wraps that provide at least eight hours of therapeutic heat, will be available for pre-sale at Drugstore.com.

"Drugstore.com was able to deliver very positive results on the pre-order campaign for Crest Whitestrips, providing 18% of the product`s consumption early on," said Catharine Trible, general manager of the Medicine Cabinet store for Drugstore.com. "We are looking forward to repeating the success with this exciting, new ThermaCare product line."

P&G; will launch the product Jan. 7. Customers at Drugstore.com can order the wraps for delivery after Jan. 7.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Solis / Mobile Commerce

Shopmented reality: Mobile blurs the line between web and store

How retailers can re-imagine the shopper journey.

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

Advertisement