The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
J. Crew’s new site adds tools to help shoppers buy online during the holidays, including a gift guide and a guarantee to deliver for Christmas on orders placed before noon on Dec. 21.
Jcrew.com has revamped its web site to make shopping easier for the holiday season. Aside from a new look featuring holiday items, the retailer has added a Gift Guide to help find gifts. The guide includes best gift ideas for men, women, boys and girls, the amount shoppers would like to spend from under $20 to over $100 and gift cards ranging from $25 to $500. Jcrew.com also is guaranteeing delivery by Christmas Day for orders placed by noon EST Dec. 21. The retailer will confirm availability and guarantee that the order will reach its destination on time.