Retailers shift their ad spending from TV, radio and print ads to digital ads.
interMute, developer of AdSubtract, a program that blocks ads from appearing on consumers’ computer screens, has reached agreement with U.S. Robotics to bundle the software with U.S. Robotocs modems.
Braintree, MA-based interMute Inc., developer of AdSubtract, a program that blocks ads from appearing on consumers’ computer screens, has reached agreement with U.S. Robotics to bundle the AdSubtract software with U.S. Robotocs modems. U.S. Robotics is the number one brand of modems.
With this agreement, the AdSubtract software comes bundled with the three largest selling modems-Broadxent and Zoom Telephonics are no. 2 and 3-and with five of the six leading modem manufacturers, the company says.
“U.S. Robotics is the recognized leader in modem technology worldwide and the addition of our software with their legendary product line is a great win for us and showcases AdSubtract as the standard for Internet ad blocking and cookie management technology,” said Ed English, CEO of interMute.
“We pride ourselves in our ability to offer our customers technology solutions that optimize their everyday computing and Internet connectivity experience. interMute’s AdSubtract is a very powerful tool which offers us the ability to not only put the leading Internet ad blocking technology into our customers’ hands, but also allows us to offer a significant improvement in Internet performance,” said Frank Sugino, product line manager, U.S. Robotics.