The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The number of U.S. businesses connected to the Internet is rising fast.
The number of U.S. businesses connected to the Internet is rising fast, according to eMarketer. The year 2003 will see 99% of all medium- to large-sized firms wired, versus a projected 85% of small companies. Smaller players will narrow the gap when it comes to e-commerce, however: 80% of them are expected to be dong transactions online within three years, closely trailing the projected 85% penetration of e-commerce at large-and medium-sized firms. And it’s procurement more than sales that’s driving those b2b e-commerce transactions - 80% to 90% of U.S. companies expect to buy online versus 30% to 40% who say they’ll be online to sell.