July 9, 2001, 12:00 AM

SamsClub.com redesigns site and streamlines checkout

SamsClub.com has re-designed its web site with a faster, more user friendly navigation and check out system, a bolder design and added personalization for members.

SamsClub.com has re-designed its web site with a faster, more user friendly navigation and check out system, a bolder design and added personalization for members.

When members log on to the new samsclub.com, the site automatically recognizes the member`s name, account information, and membership level, and displays customized features and merchandise relative to their needs, based on previous purchases.

The site also features a streamlined category structure for a quicker and easier online product search. Additionally, product pages feature related merchandise items designed to give shoppers a complete selection overview.

Later this month, samsclub.com will deliver consumer education videos on all samsclub.com product categories, and members with RealMedia or Windows Media Player will have access for viewing.

Another element new to samsclub.com is a personal shopping list for members. Items placed in members` shopping carts can be saved in a personal shopping list for quick reference on repeat visits.

The site also features a redesigned online checkout process. Rather than going through nine steps, members now follow an easy three-step process of selecting merchandise, selecting payment and shipping methods, and finalizing the order.

"As we continue to enhance samsclub.com, we will also continue to rely on member feedback, as our members are the best success test we have,” said Tom Grimm, President and CEO of Sam’s Club. “Our focus is to continue providing the exciting merchandise and big deals they are accustomed to finding at Sam’s Club."

Sam’s Club, with 2000 sales of more than $26 billion, is the largest membership warehouse club in the United States with more than 480 clubs and more than 42 million cardholders. Sam’s Club is a division of Wal-Mart Stores Inc.

 

 

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