Retailers shift their ad spending from TV, radio and print ads to digital ads.
Best Buy will offer customers online, self-paced learning courses to help them make the most of their computer and digital technology products. The service will be available both in retail stores and at BestBuy.com.
Electronics and computer retailer Best Buy Co. Inc. is launching the Best Buy Learning Place, an interactive, online learning web site, available both in retail stores and through BestBuy.com.
Best Buy will offer customers online, self-paced learning courses to help them make the most of their computer and digital technology products. Best Buy Learning Place provides customers with access to both technology-specific and computer-oriented courses. Best Buy developed the learning courses with Instruction Set, a provider of online learning solutions.
There are over 90 interactive, demonstration-driven computing courses available through Best Buy Learning Place. The courses cover topics such as Microsoft Office, Internet Basics and Web Site Development, teaching users how to get the most out of their computers. The 20 technology tutorials are filled with a variety of visual displays and interactive content that show the capabilities and potential of digital products available at Best Buy. Each tutorial begins with a product description and basic usage information and then demonstrates more advanced features and functionality. The tutorials help Best Buy customers become more productive and have more fun with their digital and mobile technology products.
"By combining Instruction Set`s experience in high quality training and Best Buy`s technology products, we will help customers quickly and easily get to the fun with digital and computing products," said Sean Skelley, Best Buy`s vice president of Marketing Services.
"We placed a lot of emphasis on promoting the Best Buy brand within the Learning Place site and courses, and more importantly, making sure the instructional design of the courses was appropriate for the Best Buy user`s learning needs,” said Jay McNamara, Instruction Set`s vice president of business development.