May 24, 2001, 12:00 AM

BlueLight looks back to parent Kmart for support

BlueLight.com is laying off marketing and merchandising staff as a way to cut costs. Parent Kmart Corp. will now provide those functions.

BlueLight.com is laying off some of its marketing and merchandising staff as it looks to use Kmart Corp.‘s staff in those areas. The layoffs are to cut operating costs, BlueLight says. The action will take place immediately, the company says. BlueLight officials did not comment on the number of staff cuts it will make. BlueLight says the cuts will eliminate duplicate jobs. Kmart will support marketing and merchandising functions for BlueLight.com from its Troy, MI, headquarters.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides

Advertisement