May 15, 2001, 12:00 AM

MuseumShop experiences fewer abandoned carts with wish list feature

MuseumShop.com is using wish list software to give consumers a place to save items instead of abandoning their online shopping carts.

MuseumShop.com’s rate of abandoned shopping carts has dropped from 98% to 95% since the site implemented CloudPop’s wish list software in December, says Greg Pulsifer, business development manager. The company wanted to use wish list software to give its online visitors a place to store goods that they weren’t ready to buy. Pulsifer says the company pays CloudPop 4% of the sale when a customer buys items stored on a wish list and 12% when shoppers click through from a hyperlink on the CloudPop web site. “The cost is extremely reasonable because these are sales we never would have had before. Consumers would have just abandoned their carts,” he says.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

FPO

Ori Marom / E-Commerce

Can stores survive by becoming digital marketplaces?

Kiosks in stores could offer access to competitors’ online inventory, with the store getting a ...

Advertisement