May 15, 2001, 12:00 AM

MuseumShop experiences fewer abandoned carts with wish list feature

MuseumShop.com is using wish list software to give consumers a place to save items instead of abandoning their online shopping carts.

MuseumShop.com’s rate of abandoned shopping carts has dropped from 98% to 95% since the site implemented CloudPop’s wish list software in December, says Greg Pulsifer, business development manager. The company wanted to use wish list software to give its online visitors a place to store goods that they weren’t ready to buy. Pulsifer says the company pays CloudPop 4% of the sale when a customer buys items stored on a wish list and 12% when shoppers click through from a hyperlink on the CloudPop web site. “The cost is extremely reasonable because these are sales we never would have had before. Consumers would have just abandoned their carts,” he says.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

FPO

Ken Cassar / E-Commerce

Brands selling direct: What does Unilever’s $1 billion bet say?

Brands that sell frequently consumed products, such as pet food and razors, have little choice ...

Advertisement