Retailers shift their ad spending from TV, radio and print ads to digital ads.
The new SVP will oversee information systems, fulfillment, HR, finance and project management.
Lynn Morris has been promoted to senior vice president of operations of BestBuy.com. She will be responsible for BestBuy.com`s information systems, fulfillment, human resources, finance and project management. She had been vice president with parent Best Buy.
Morris joined Best Buy in 1996 as inventory manager of general merchandise, and became vice president in April 1999. Morris began her career in marketing with Dayton Hudson Corp., then moved to Victoria`s Secret stores where she worked in various inventory positions.