The largest web retailer in North America moves to interest “artisan” sellers in the Handmade online marketplace.
The agreement puts MSN Internet access into Staples stores and promotes Staples.com to MSN’s 230 million online users.
Staples Inc. has chosen the MSN network to provide Internet access at Staples stores throughout the United States. The agreement includes Internet access promotion through joint in-store and online marketing efforts, the promotion of Staples throughout MSN, and back-end technology assistance. MSN has 230 million users worldwide.
Under the three-year agreement, MSN will become the preferred provider of Internet access and Internet access devices, such as MSN Companion, at more than 830 Staples stores. Staples.com will have prominent placement across MSN properties, including becoming an anchor tenant on MSN eShop. In addition, MSN will provide training tools to help Staples` associates work with customers. Staples already offers consumers a year of MSN Internet Access with the purchase of a qualifying PC.