April 12, 2001, 12:00 AM

Streaming video provides virtual sea trial at Boatersworld.com

Site partners with BoatTEST.com to offer online test drives.

Boatersworld.com, which sells marine accessories and electronics, has teamed with BoatTEST.com, an online provider of product information for boating enthusiasts, to offer streaming video boat and product reviews on its site.

Visitors to Boatersworld.com can log on to virtually “ride along” with top boating authorities as they put boats and equipment to the test and demonstrate how boats and accessories handle various marine condition and applications.

“The inclusion of the video footage and product review content from BoatTEST.com will allow boating enthusiasts to make better-informed purchasing decisions,” says Fred Lerner, CEO of Phobo.com, the online network that owns and operates Boatersworld.com. Most of the electronics and accessories demonstrated will be available for purchase online from Boatersworld.com.


comments powered by Disqus




From IR Blogs


Lauren Freedman / E-Commerce

Let me tell you what I want

When the shopper controls the information she receives, she buys more and unsubscribes less.


Roy Erez / E-Commerce

Why don’t your best customers buy more gifts from you?

Many consumers don’t shop for gifts where they shop for themselves. Here are some tips ...