A provider of innovative baby products for half a century, Maclaren is rolling out a modern form of B2B commerce.
Site partners with BoatTEST.com to offer online test drives.
Boatersworld.com, which sells marine accessories and electronics, has teamed with BoatTEST.com, an online provider of product information for boating enthusiasts, to offer streaming video boat and product reviews on its site.
Visitors to Boatersworld.com can log on to virtually “ride along” with top boating authorities as they put boats and equipment to the test and demonstrate how boats and accessories handle various marine condition and applications.
“The inclusion of the video footage and product review content from BoatTEST.com will allow boating enthusiasts to make better-informed purchasing decisions,” says Fred Lerner, CEO of Phobo.com, the online network that owns and operates Boatersworld.com. Most of the electronics and accessories demonstrated will be available for purchase online from Boatersworld.com.