Retailers have teased and rolled out online deals for days, even weeks, but the real Black Friday is here.
Research company eMarketer Inc. is expecting online retail sales this year of $46.8 billion up 62.5% from $28.8 billion in 2000.
Research company eMarketer Inc. is expecting online retail sales this year of $46.8 billion up 62.5% from $28.8 billion in 2000. The figures do not include online travel sales, which eMarketer puts at $17.2 billion and online entertainment ticket sales of $1.9 billion. In 2004, eMarketer is expecting online retail sales of $92.4 billion, again excluding travel and entertainment tickets. Computer hardware and software still lead online sales, expected to account for 19.4% of online sales ($12.8 billion). eMarketer expects that share to shrink to 9.4% ($16.5 billion) in 2004. Sales in the food-beverages-groceries category will increase more than six-fold to $9.3 billion from $1.46 billion in 2001 and will account for 5.3% of sales in 2004 vs. 2.2% today. Apparel and footwear sales will grow to $8.5 billion from $2.1 billion in 2001 and will account for 4.8% of online sales vs. 3.2% today.