Retailers shift their ad spending from TV, radio and print ads to digital ads.
NCR Corp. is in a beta test with a retailer of technology that will allow store-based, web-enabled kiosks to communicate with personal digital assistants.
NCR Corp. is in a beta test of technology that will allow store-based, web-enabled kiosks to communicate with personal digital assistants, Tracy Flynn, vice president of product and solution marketing with NCR`s Retail Solutions Division, tells Internet Retailer. While he can`t reveal the identity of the retailer involved in the test, Flynn says the test is of technology that allows a shopper to download the general merchandise retailer`s weekly specials from a posting on the kiosk to a shopper`s PDA. The customer can then refer to the specials as she shops. Other such uses of kiosk/PDA technology could include allowing shoppers to download bridal registries, Flynn says.