The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Despite widespread beliefs to the contrary, credit card theft affects few online shoppers, a recent joint survey by BizRate.com (www.bizrate.com), an online merchant rating and marketing research firm, and Shop.org (www.shop.org), a trade association of online retailers.
Of nearly 13,500 online consumers polled, 58% expressed concern that their credit card numbers would be stolen during transmission to an online merchant, yet less than 2% actually had experienced that.
"Our findings are solid evidence that shopping online with a credit card is extremely safe," says Paul Bates, vice president of BizRate's information products group. "These results make a significant statement about the overall health of e-commerce and its tremendous potential for the future."
In addition, the survey found that, even among the few online shoppers that had experienced credit card fraud, 94% were in the process of using a credit card to make an online purchase at the time they were surveyed.