But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
Despite widespread beliefs to the contrary, credit card theft affects few online shoppers, a recent joint survey by BizRate.com (www.bizrate.com), an online merchant rating and marketing research firm, and Shop.org (www.shop.org), a trade association of online retailers.
Of nearly 13,500 online consumers polled, 58% expressed concern that their credit card numbers would be stolen during transmission to an online merchant, yet less than 2% actually had experienced that.
"Our findings are solid evidence that shopping online with a credit card is extremely safe," says Paul Bates, vice president of BizRate's information products group. "These results make a significant statement about the overall health of e-commerce and its tremendous potential for the future."
In addition, the survey found that, even among the few online shoppers that had experienced credit card fraud, 94% were in the process of using a credit card to make an online purchase at the time they were surveyed.