The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
Greenfield Onlines Surfing Seniors Digital Consumer survey reports that more Americans over the age of 55 are shopping online than a year ago and the percentage of seniors shopping online also is higher than the percentage of general Internet users shopping online. Of the 2,808 respondents, 93% of online seniors have shopped online, compared to 78% of the general Internet population. Last year's survey showed 92% of seniors shopped online. The survey says seniors are most likely to buy computer software, books, CDs and audiotapes.