January 19, 2001, 12:00 AM

Will seniors take over the online world?

Greenfield Onlines Surfing Seniors Digital Consumer survey reports that more Americans over the age of 55 are shopping online than a year ago and the percentage of seniors shopping online also is higher than the percentage of general Internet users shopping online. Of the 2,808 respondents, 93% of online seniors have shopped online, compared to 78% of the general Internet population. Last year's survey showed 92% of seniors shopped online. The survey says seniors are most likely to buy computer software, books, CDs and audiotapes.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Hayley Silver / E-Commerce

Four things online shoppers tell retailers they REALLY want

Data tells the story of what consumers most value from online retailers.

FPO

Tommy Bush / E-Commerce

Increase conversion rates through smarter payment processing

Many legitimate transactions are declined because of payment glitches. Here are a few steps to ...

Advertisement