January 19, 2001, 12:00 AM

The End of Boo?

Shareholders of Boo.com, unable to line up a buyer or secure additional financing, have put the sportswear e-retailer into receivership. According to the Wall Street Journal, the company had sought $30 million to carry out a restructuring and had even considered selling its logistics system to raise cash. The site, launched last fall several months late following an advertising blitz, had offices in New York, London, Paris Munich, Stockholm and Amsterdam. The site was still live this morning, but was not processing orders.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement