Retailers shift their ad spending from TV, radio and print ads to digital ads.
Fashion and home furnishings cataloger and e-retailer Spiegel is the latest Web merchant to begin offering free cobranded Internet service to its customers. The company has teamed up with Yahoo! and Spinway to launch of Spiegel Free Web. The deal also will make Spiegel a featured store on the Yahoo! shopping portal.
Spiegel Free Web is available from Spiegel's Web site as well as through CD-ROMs that will be distributed in millions of Spiegel catalogs. Spinway is providing the technology infrastructure and access software for the service.