January 19, 2001, 12:00 AM

Quicken.com Adds Price-Comparison Online Shopping

Financial e-commerce firm Intuit Inc. has launched a shopping channel on its Quicken.com personal finance Web site. A key feature of the new shopping channel is Quicken Shopper price comparison software. The free software is available through an agreement between Quicken.com and ClickTheButton.com Inc. Quicken Shopper allows online shoppers to obtain price comparisons from Quicken.com and ClickTheButton.com while they shop at more than 50 online stores that provide more than one million products, says Mountain View, Calif.-based Intuit. A cobranded site can be found at http://quicken.clickthebutton.com.

     Consumers obtain price comparisons by downloading the Quicken Shopper icon and then clicking the icon while browsing a product for sale in an online store. The icon installs next to the clock on a Windows computer, and Intuit says that a Mac version will be available in a few weeks. After they click, shoppers see a list of online stores that sell the same product, what each charges and links to their order pages. The service works with books, movies, music, toys and computer-related products, says the company.

     Quicken.com has also forged a deal with Epinions.com to provide a free online shopping guide, called "Product Reviews." This service offers, also available at a cobranded site, http://quicken.epinions.com, offers what Intuit says are unbiased consumer reviews about products to buy and products to avoid, as well as links to other online shopping reviews and buying guides.

     With Product Reviews, consumers can share advice and recommendations with others on what to buy and what not to buy based on real experiences, Intuit says. The section goes live today with reviews on automobiles, computers, electronics, books, movies, music, outdoor products, sports equipment and travel destinations.

     Additional features include tips on buying expensive items; "Best Bets," a directory of "best-of-class" sites in nine categories, including automobiles, clothing and accessories, and gifts and flowers; and QuickAnswers, calculators to help consumers figure out how much of a loan they can afford and how long it will take them to save for a big-ticket item

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