Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
America Online, Inc. has launched a new House & Home Channel Ð a resource that will provide tools, content and e commerce solutions to homeowners seeking information and advice on home management. The site features content from Homestore.com, Inc., a group of home-focused web sites that offer home building, buying, remodeling and relocation information, under an agreement announced earlier this year. "More and more home owners and mangers are turning to the web to get advice and to make purchasing decisions," says Regina Lewis, AOLÕs Online Advisor. "From buying or renting a new home to remodeling, decorating, gardening, and cooking, the new channel provides consumers with a one-stop resource that will help save time and money."