The tools build on the vast amount of information Google knows about consumers.
GeePS.com Inc. has begun beta testing a location-based, wireless online shopping portal in New York City and San Francisco, says the Cranbury, N.J.-based company. The service brings the convergence of wireless technologies WAP (Wireless Application Protocol), Palm, Global Positioning Satellite (GPS) and location-based technologies to bricks-and-mortar businesses, it says.
GeePS.com, Inc. will provide an end-to-end solution that enables bricks-and-mortar businesses of all sizes to acquire new customers, called "GeePSters," with personalized location-based shopping announcements, deals, coupons, rebates, information, price comparisons, and wireless transactions.
Using current hand-held wireless devices such as Palm VII, WAP phones and new Internet-enabled devices, GeePSters can view the merchants in their vicinity as well as receive special announcements and deals offered by these merchants, the company says.