January 19, 2001, 12:00 AM

FreeShop Zooms In On XOOM

FreeShop.com Inc., a provider of online direct marketing services, has forged an agreement with XOOM.com Inc. to create FreeShop @ XOOM, a cobranded website featuring free, trial and promotional offers for XOOM's more than 10.4 million members and visitors.
     FreeShop@XOOM.com uses what the Seattle-based firm calls the "Powered by FreeShop" concept, which offers websites detailed content, increased repeat traffic and stickiness. XOOM will share in a percentage of the revenue generated from the products and services offered on the host site. The site provides XOOM's members and visitors with no-charge access to FreeShop offers, through links found on XOOM's home page and site categories. The cobranded site includes 17 interest categories with "thousands" of free items. Categories include Computers & Electronics, Health & Sports and Home & Living, among others.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

FPO

Ori Marom / E-Commerce

Can stores survive by becoming digital marketplaces?

Kiosks in stores could offer access to competitors’ online inventory, with the store getting a ...

Advertisement