January 19, 2001, 12:00 AM

Few Internet Users Purchase Online

Most payment card issuers already know that more than 90% of online purchases are made with a card. Making the card picture even rosier is new research that suggests Internet shopping has only just begun, even among those with Internet access. According to Jupiter Communications, the New York City-based research firm, among Internet users today, only 28% visit online stores, compared to 92.3% who access e-mail, 83.3% who use search engines and 55% who research products and services.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Ken Cassar / E-Commerce

Amazon’s bricks-and-mortar plans: the end of the ‘flywheel?’

It is difficult to imagine how hundreds of stores would help Amazon’s marketplace model, improve ...

FPO

Kyle Eckhart / E-Commerce

What’s the value of TV ads in a digital age?

A lot of the impact shows up in search marketing results and other online channels.

Advertisement