The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
Microsoft Corp. says that online retailer Amazon.com has selected the Microsoft Reader as the preferred format for Seattle-based Amazon's future e-Book store. Separately, Adobe Systems Inc. and Barnes & Noble.com have announced plans to expand the availability of eBooks in the Adobe Portable Document Format (PDF) at the Barnes & Noble.com eBookStore.
Redmond, Wash.-based Microsoft will create a customized Amazon.com version of Microsoft Reader, giving consumers the ability to purchase and download e-Book titles directly from Amazon.com and read them in Microsoft Reader format.
Consumers can download Microsoft Reader at no charge at www.microsoft.com/reader.
Meanwhile, customers can access Adobe PDF-based eBooks at the Barnes & Noble.com eBookStore using the Glassbook Reader software. Glassbook was recently acquired by Adobe, and Adobe and B&N; say that they intend to expand this relationship to offer more titles in Adobe PDF. San Jose, Calif.-based Adobe plans to make future versions of the Acrobat Reader, incorporating Glassbook Reader technology, available to consumers at the B&N; eBookStore, and Adobe plans to have a branded store at the B&N; eBookStore site, while, for a limited time, Adobe intends to make New York City-based B&N; its exclusive eBook retailer in the U.S.