Retailers shift their ad spending from TV, radio and print ads to digital ads.
Business-to-consumer retail commerce solutions provider CommercialWare Inc. has announced that Brooks Brothers has selected its e-store.dot.commerce offering to integrate the clothing retailer's online business with traditional channels including its physical store and catalog operations.
Brooks Brothers was already using Natick, Mass-based CommercialWare for its e-fulfillment and customer service operations. Brooks Brothers will use CommercialWare's e-commerce infrastructure to provide consumers with a complete online shopping experience, integrated with its traditional retail operations.
CommercialWare powers retail commerce for more than 70 brands, including for companies such as Saks Fifth Avenue, Target, EBWorld.com, J. Jill, Frederick's of Hollywood, Ritz Camera and Patagonia, it says.