The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
More 1 million customers installed Clickthebutton.com's web comparison shopping tools on their computers in November, the company reported today. The tools inform users of webwide pricing, sales tax and shipping charges on products they are browsing in online stores. "We're delighted that so many consumers are getting our shopping tool just as the holiday shopping season is beginning," said Cheyenne Ehrlich, chairman and CEO of Clickthebutton.com. Clickthebutton's shopping tool activates every time a user goes back online to go shopping. It pops up when a consumer is about to buy a product in an online store and offers a list of competitive pricing, sales tax and shipping information from other merchants selling the exact same product. The company is able to identify exact products because it builds and maintains Perpetual Data, a proprietary database of the leading products for sale on the web and all the places they are available. The Perpetual Data database is a normalized product database containing the product catalogs of leading merchant sites on the web. The database is unique because much of it is built and maintained by hand in the company's data facility, where a small army of product specialists analyze the contents of various e-commerce web sites and catalog each product for sale and the other places where each one is available. Perpetual Data Corp. has cataloged 42 million merchant product pages and related each of them to one of more than 3 million unique underlying products for sale. The company is presently licensing the database to leading shopping services and portal companies to provide more sophisticated comparison shopping solutions.