Retailers shift their ad spending from TV, radio and print ads to digital ads.
Beautymerchant Inc., an Internet retailer of cosmetics, fragrances and personal care products, has become a sponsor in the women's portal, iVillage Inc., operator of iVillage.com: The Women's Network (AOL keyword: ivillage).The agreement is designed to promote Beautymerchant.com's thousands of brand name women's beauty products during the pre-holiday shopping period on iVillage.com. Beautymerchant says the agreement is a significant milestone in its strategy to cost-effectively build consumer awareness, accelerate traffic to its Web site at www.beautymerchant.com, and enhance revenue. Under terms of the agreement, Beautymerchant.com will procure promotional space in iVillage.com's Shopping and Beauty Channels, expanding the personal care product company's reach to iVillage.com's desirable demographic. Promotions will highlight Beautymerchant.com's best Holiday gift ideas.