The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Online retailer Amazon.com has launched a new-car buying service, backed by service and support from a network of auto dealers affiliated with partner Greenlight.com. This partnership gives Amazon.com shoppers access to Greenlight.com's services, including upfront, "no-haggle" pricing; "one-stop shopping" for financing and trade-in options; a personal account manager for each customer; and local dealers for delivery, after-purchase support and service. Car buyers can browse and search by make or model, or compare two cars side by side in Greenlight's Showroom. Consumers can also specify the precise options they want and configure their car online.
Customers can access the New Cars area via links from the home page, throughout the site or directly via www.amazon.com/newcars. The Amazon.com/Greenlight.com service is available in 27 markets, representing more than 70% of the e-commerce population in the U.S., the Seattle-based company says, including such major markets as Atlanta, Boston, Chicago, Detroit, Los Angeles, New York City, San Francisco and Washington, D.C. Other markets served by Greenlight and Amazon.com are Buffalo, Greensboro, Jacksonville, Louisville, Memphis, Miami, Nashville, New Orleans, Orlando, Portland, Providence, Raleigh, Rochester, Sacramento, Salt Lake City, San Diego, Seattle, St. Louis and West Palm Beach.