January 19, 2001, 12:00 AM

Alloy Online becomes a content provider for AT&T Digital PocketNet service

Alloy Online, Inc., a leading Internet destination and content provider for teens and young adults, and AT&T; Wireless, today announced a deal that will make Alloy Online a premier content provider for the AT&T; Surf Lounge homepage on AT&T; Digital PocketNet service. AT&T; Digital PocketNet service offers unlimited access to featured wireless Internet sites, e-mail and traditional voice communication all from a wireless phone. Under the terms of the deal, Alloy will have premier placement throughout the AT&T; Surf Lounge homepage, providing content about music, news, entertainment and shopping. This mobile hot spot is the first wireless internet homepage dedicated to teens in the US. The AT&T; Surf Lounge homepage creates a destination for mobile teens who are interested in more entertainment, relevant news and educational services. Alloy plans to play an important role in attracting teens to the AT&T; Surf Lounge. As the exclusive provider of teen apparel, Alloy will offer AT&T; subscribers an exclusive "Deal of the Day."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Rob Garf / E-Commerce

The end of seasonal promotions and what it means for retailers

Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...

FPO

Kim Garretson / E-Commerce

Amazon isn’t beating other retailers. They're beating themselves

Most retailers need to stop blaming Amazon for their bad results, and look at how ...

Advertisement