January 19, 2001, 12:00 AM

Alloy In Pocket

PocketCard Inc., an issuer of sponsored offline Visa debit cards for teens, has signed a deal to become the preferred payment mechanism for New York City-based Alloy Online Inc., an Internet community site and catalog provider to teens. The agreement, which runs for one year with a two-year renewal option, will make PocketCard the first payment option listed in Alloy's drop-down menu. In addition, "we're currently in discussions with them about a cobranded card," said Gurnee, Ill.-based PocketCard's Chief Business Officer Bill Athenson at Faulkner & Gray's E-Card 2000 Conference in San Francisco. PocketCard requires a parent or other adult sponsor to transfer funds to the card from an authorized bank account. The issuer launched its cards in 1999.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

FPO

Will Gensburg / E-Commerce

How to win with online shoppers in Canada

90% of Canadians live within 100 miles of the U.S. border and most already shop ...

Advertisement