Omni-Channel Secrets Revealed:

New Research Uncovers Tangible Link Between Effective Order Management and Winning Retail Performance
Sponsored by:
  • Aptos

About the Webinar

Retail Systems Research recently conducted a study to explore the financial challenges inherent in cross-channel order lifecycle management. Along the way, they uncovered some startling evidence of a direct connection between effective omni-channel order lifecycle management and winning retail performance. For example, the researchers found that 74% of retail winners have online visibility of in-store inventory, while only 23% of non-winners could provide the capability. Similarly, 73% of winners are able to track in-store fulfillment costs. Non-winners? Only 27% can track the cost of fulfilling orders from the store.

During this webinar, Dave Bruno from Aptos will engage Paula Rosenblum and Nikki Baird from RSR in an interactive review of the key findings from their groundbreaking study, including:

•   The five key takeaways from the research

•   A deeper examination of the correlation between order execution effectiveness and winning performance

•   A discussion of the root causes for winners’ success, including recommendations for those looking to improve upon order execution

Webinar Presenters

Don Davis

Don Davis

Editor-in-Chief Internet Retailer & B2BecNews
Nikki Baird

Nikki Baird

Analyst, Managing Partner Retail Systems Research

Nikki Baird is Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from omni-channel strategies, in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio.

Paula Rosenblum

Paula Rosenblum

Co-Founder, Managing Partner Retail Systems Research
Dave Bruno

Dave Bruno

Director of Marketing Aptos

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