David vs Goliath: How B2B SMEs Are Fighting Back

Tuesday, December 8, 2015
2:00pm EST / 1:00pm CST / 11:00am PST (1 Hour)
Sponsored by:
  • SAP Hybris

About the Webinar

In this webinar we’ll hear Forrester guest Analyst Brian Hopkins talk about how the Small and Midsize B2B enterprises (SMEs) can deliver engaging digital experiences that compete with or even disrupt larger organizations. Forrester will talk about the critical success factor: end-to-end strategy and planning. Illustrated by important trends and examples, Forrester will set the stage for a deeper dive into two important technologies – digital experience management/eCommerce and cloud. 

SAP Hybris will discuss how their new offering, Commerce Edge, which gives SMEs a digital edge by connecting customers, processes and applications across the customer lifecycle.

Lastly, Gorilla Group and Tacit Knowledge will introduce their rapid deployment solutions, which allows SMEs to save time and money when deploying hybris.

Webinar Presenters

Paul  Demery

Paul Demery

Managing Editor, B2B E-Commerce Internet Retailer
Brian  Hopkins

Brian Hopkins

Vice President, Principal Analyst Forrester Research, Inc.

Brian covers systems of insight, big data, data management, and analytics technology architecture and strategy. He also leads our emerging technology and technology innovation research and authors Forrester's top technology trends and top emerging technology reports for Enterprise Architecture Professionals. His research provides practical advice to architects and technology strategists seeking to embrace the business technology (BT) agenda with emerging digital technology, big data, analytics, and insights to execution technologies. Brian has 15 years of experience in IT as an advisor, strategist, architect, and manager. As an analyst, he is the lead for Forrester's emerging technology playbook, is co-lead on the data management playbook, publishes our annual top technologies to watch report, and has authored several groundbreaking pieces on big data. He has helped numerous clients develop their technology watchlists, evolve their architecture practices, and develop strategic approaches to hot topics like big data, business intelligence, and data management. Before joining Forrester, he worked in the financial services and defense industries, where he acted as principal architect for information management technology; overhauled enterprise architecture practices, processes, and governance; and advised executives on emerging technologies. Brian holds a B.S. in electrical engineering from Texas A&M University (1989).

Markus Demirci

Markus Demirci

Director of Product Marketing hybris Software

Markus Demirci is Director of Product Marketing, where he has global responsibility for Competitive and Market Intelligence and Pricing Strategies around Customer Engagement and Commerce. His passion is technology and the transformational impact it has on customers, and the relationship between the brand and customer. Markus has been in the eCommerce business since 1997 where he founded his own companies, retail stores and also held various roles in strategy consulting, sales and marketing. He uses his experience in Commerce and his own retail stores to communicate the value omni-channel commerce brings to customer engagement. He holds a B.A. in International Business and a MBA in Strategic IT Management.

Victoria  Markley

Victoria Markley

Director of Strategy and Operations Gorilla

Victoria Markley is Director of Strategy and Operations at Gorilla Group, and has been partnering with clients for more than 15 years to define comprehensive strategic approaches that help them realize their visions for long-term digital transformation. She is also responsible for evolving Gorilla’s methodology and operational process to foster more productive and efficient client relationships. Her role—spanning development, program management and solutions architecture—has provided her broad expertise across the complex delivery life-cycle bridging present to future state and aligning ecommerce solutions with critical business needs.

Chris  Andrasick

Chris Andrasick

Chief Strategy Officer Tacit Knowledge Inc., a Newgistics Company

As co-founder and chief strategy officer of Tacit Knowledge, which was established in 2002, Chris Andrasick has worked on digital initiatives with retailers such as Converse, Kodak, Barnes and Noble, Sony, Macys, Sephora, The Body Shop and Gap. Using the hybris commerce platform, Tacit works with retailers and brands around the world to help build and implement their ecommerce websites. Chris has spoken on topics such as online privacy, analytics, clickstream behavior in Web applications, XML use in systems integration, Web 2.0 strategies, social networks, and best practices in Agile development. He holds a B.S. in Aerospace Engineering from the University of Colorado at Boulder that he’s never really applied to anything beyond rocket-scientist jokes.

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