Webinars

Event Name
Details
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Secrets of the IR 2015 Hot 100 E-Retailers
Sponsored by
  • dotmailer
Tuesday, February 9, 2016 2:00pm EST
Date & Time: Tuesday, February 9, 2016 at 2:00pm EST
Cost: Free
Description:

Internet Retailer’s annual Hot 100 list profiles the most innovative e-retailers in the industry, as selected by Internet Retailer magazine editors. The goal of the Hot 100 is to celebrate the creative thinking and new ideas e-retail executives are bringing to the industry.

In this webinar Allison Enright, editor of Internet Retailer magazine, and Zak Stambor, online marketing editor, will discuss why standout entrants were selected and what other e-retailers can learn from those e-retailers’ work. 

Sponsored by
  • dotmailer
Speakers:
    Allison Enright

    Zak Stambor

    Graham Jones

    Graham Jones is the Chief Operating Officer of eSalon, a beauty brand selling custom blended hair color and hair care products with over 150,000 subscribers in the US, Canada, the UK and the EU. He is responsible for executing on all Company strategic growth initiatives. Since joining in 2013, Graham has focused heavily on supply chain improvement, global expansion, online revenue/acquisition, and the eSalon Retail strategy. Prior to eSalon, Graham was General Manager of PriceGrabber.com, one of the leading comparison-shopping websites and global e-commerce companies. His leadership over his 13 year tenure was instrumental in growing PriceGrabber into a multi-million dollar company, acquired by Experian for $485mm in 2005. Graham holds a Bachelor of Business Administration degree with a concentration in Finance and Accounting from The George Washington University, Washington D.C.

    James Koons

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Acquisition vs. Retention: Why Choose?
Sponsored by
  • Monetate
Thursday, February 11, 2016 2:00pm EST
Date & Time: Thursday, February 11, 2016 at 2:00pm EST
Cost: Free
Description: Attendees will learn how to improve conversion rates, engagement, satisfaction and retention by personalizing every interaction along a customer’s journey.
Sponsored by
  • Monetate
Speakers:
    Allison Enright

    Mollie Kitchens

    Nathan Richter

    Kevin Young

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Do's and Don'ts: How to Run Refer-a-Friend in 2016
Sponsored by
  • Extole
Tuesday, February 16, 2016 2:00pm EST
Date & Time: Tuesday, February 16, 2016 at 2:00pm EST
Cost: Free
Description:

Join this webinar to discover what common mistakes to avoid so you can create a referral program that moves the needle in retail. 
Featuring guest speaker Katie Laird of Blinds.com

Sponsored by
  • Extole
Speakers:
    Zak Stambor

    Katie Laird

    Jen Gray

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E-Commerce Learnings from 2015: Preparing to Win Online in 2016
Sponsored by
  • ORACLE
Tuesday, February 23, 2016 2:00pm EST
Date & Time: Tuesday, February 23, 2016 at 2:00pm EST
Cost: Free
Description:

Coming off the 2015 holiday shopping season, retailers looking to improve their ecommerce sites are actively assessing what worked and didn’t work as they look ahead to this year’s Cyber Monday and shopping season. Join Oracle e-Commerce expert, So Young Park, and other experts for a look at learnings from 2015 and best practices for 2016. 

 

 

Sponsored by
  • ORACLE
Speakers:
    Don Davis

    Jannice Cameron

    Jannice joined Hollander Sleep Products in 2009, and serves as the SVP of Marketing for the Live Comfortably brand. Prior to working at Hollander, Jannice held marketing leadership positions at Isaco International, Perry Ellis Menswear, and Perry Ellis International.

    So Young Park

    Ms. Park is an e-commerce and online marketing veteran. She has eighteen years of client-side experience successfully leading and growing online and multi-channel direct-to-consumer businesses in the media, classifieds, and retail verticals, including A&E Television Networks, Musician's Friend and Guitar Center, and The Original PennySaver. She has been featured in prominent industry outlets, including The Wall Street Journal, U.S. News & World Report, Shop.org, and Internet Retailer.

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eBags Rewrites the Holiday Playbook:
Sponsored by
  • YOTTAA
Thursday, February 25, 2016 2:00pm EST
Date & Time: Thursday, February 25, 2016 at 2:00pm EST
Cost: Free
Description:

Driven by a new way of thinking, veteran eCommerce company eBags just completed its most successful holiday season on record. Learn how eBags synthesized new technology with an aligned strategy, to provide their customers with an elevated web experience.

 

 

Sponsored by
  • YOTTAA
Speakers:
    Allison Enright

    Mike Frazzini

    Ari Weil

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Video Commerce: The Next Evolution in Driving Sales Through Customer Engagement
Sponsored by
  • ORACLE
Tuesday, March 8, 2016 2:00pm EST
Date & Time: Tuesday, March 8, 2016 at 2:00pm EST
Cost: Free
Description:

Join us for a discussion with TVPage, AutoAnything and Oracle on how to intelligently use video content to drive engagement and online sales.

Sponsored by
  • ORACLE
Speakers:
    Don Davis

    Allon Caidar

    Andrew Bernhardt

    Dan Feuer

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E-Commerce for Brands: How to Get Off the Sidelines and Win Online
Sponsored by
  • ChannelAdvisor
Thursday, March 10, 2016 2:00pm EST
Date & Time: Thursday, March 10, 2016 at 2:00pm EST
Cost: Free
Description: Join ChannelAdvisor Director of Brands Jeff Messer and Internet Retailer Editor Allison Enright for a webinar on Thursday, March 10, 2016 at 2 PM ET to learn how to build a healthy, balanced e-commerce strategy and adapt to evolving sales channels and consumer behaviors.
Sponsored by
  • ChannelAdvisor
Speakers:
    Zak Stambor

    Jeff Messer

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Bulletproof Your Omnichannel Strategy:
Sponsored by
  • BoldChat
Thursday, March 31, 2016 2:00pm EDT
Date & Time: Thursday, March 31, 2016 at 2:00pm EDT
Cost: Free
Description:

Successful retailers now are omnichannel: they must be there with the right support wherever their customer is--not only on different channels and devices, but on different places in purchase consideration and even post-purchase.

This webinar will uncover proven strategies for growing your omnichannel success. 

Sponsored by
  • BoldChat
Speakers:
    Don Davis

    Ross Haskell

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B2B Health Check: 5 Steps to E-Commerce Fitness
Sponsored by
  • Four51
Thursday, February 4, 2016 2:00pm EST
Date & Time: Thursday, February 4, 2016 at 2:00pm EST
Cost: Free
Description:

From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits in 2016.

Sponsored by
  • Four51
Speakers:
    Don Davis

    Omer Minkara

    Omer Minkara is the Research Director leading the Contact Center & Customer Experience Management research within Aberdeen Group. In his research, Omer covers the Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). Omer’s research is widely consumed by senior-level Customer Care, Marketing, Sales and Service executives. He has published numerous industry research papers, which are used by executives worldwide to build and nurture strategic customer engagement programs. Omer also speaks frequently with global decision makers to discuss their customer management activities. Omer has a strong finance background with significant international experience. Prior to joining Aberdeen Group, he was an auditor at PricewaterhouseCoopers in the Europe region. Omer has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

    Ross Higgins

    Ross Higgins leads Newegg's global design and user experience. He and his team are responsible for defining the way users interact with the U.S. tech-focused e-retailer, and for designing the web, mobile and app user interfaces. A strong advocate for user experience within Newegg, Ross constantly evangelizes a user-centric design that employs modern techniques for data analysis and user testing. Prior to joining Newegg, Ross was a freelance web designer/developer, an instructor in the Web Design program at the Art Institute of California and a senior front-end web developer at Fox Broadcasting, where he built and managed fox.com and mini sites for the network's TV shows. Ross also was a graphic web team lead and UX designer at ESRI, a provider of geographic information systems (GIS) software.

    Chip House

    Chip House is Chief Marketing Officer at Four51, the makers of OrderCloud, a cloud-based platform powering eCommerce for thousands of businesses and millions of users worldwide. He is a marketing executive with over 25 years of direct and digital marketing experience at Digital River, ExactTarget, and the Salesforce Marketing Cloud, where his most recent position was VP of Relationship Marketing. In his tenure there he also built multiple teams and held VP roles in marketing, services, and industry relations.

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Mobile Wallets: The Next Big Mobile Channel
Sponsored by
  • Urban Airship
Tuesday, February 2, 2016 2:00pm EST
Date & Time: Tuesday, February 2, 2016 at 2:00pm EST
Cost: Free
Description:

Join us for this webinar to learn how mobile wallet is a simple to implement, highly effective way for businesses to interact with their clients. We will share the latest data and best practices on sustaining mobile engagement through digital wallets, and innovative use cases from B2C and B2B companies that go beyond mobile payment.

 

 

Sponsored by
  • Urban Airship
Speakers:
    Katie Evans

    Judy Chan

    Judy Chan is a senior product marketing manager, supporting Urban Airship’s Wallet Studio solution. Previously, Judy led eCommerce and online marketing at Livescribe, maker of award winning iOT smartpens. Prior to that, Judy led product marketing for HP’s laptop business, where she helped hp.com achieve Top 20 on the Internet Retailer 500 list. In addition, Judy launched product partnerships with Dolby, Beats By Dr. Dre, and MTV. Most recently, Judy was recognized as a 40 Under 40 West - Most Innovative Brand Marketer by Brand Innovators, a consortium of 7000 marketing professionals. Judy is passionate about technology and helping brands develop a digital ecosystem to nurture and grow brand evangelists.

    Jonathan Rueda

    Jonathan is Urban Airship’s resident expert on mobile wallets. He joined Urban Airship in 2011 and has been instrumental in helping brands start on their mobile journey as well as to craft new mobile marketing strategies. Some of his accounts have included Microsoft, BMW of North America, Caesars Entertainment Group, Hautelook, and Boston Red Sox. Prior to that, Jonathan held roles at Webtrends and Netbiz.

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Amazon & You: Top New Competitive Strategies for 2016
Sponsored by
  • SLI Systems
Tuesday, January 26, 2016 2:00pm EST
Date & Time: Tuesday, January 26, 2016 at 2:00pm EST
Cost: Free
Description:

This webinar will highlight new approaches across merchandising and marketing that drove sales and profits in 2015 for retailers positioning themselves against Amazon, and will reveal the season’s success secrets that smart online merchants won’t wait until Holiday 2016 to try.

Sponsored by
  • SLI Systems
Speakers:
    Allison Enright

    Fahim Naim

    Fahim Naim is the founder of eShopportunity, an e-commerce strategy consulting firm. Prior to eShopportunity, he was a category manager at Amazon, managing one of their largest retail categories. Fahim has an MBA from the Kellogg School of Management, and spent seven years in finance and strategy roles at Office Depot. He also eats, sleeps, and breathes Fantasy Football in his spare time.

    Dan Stepchew

    Dan Stepchew is an eCommerce entrepreneur and partner at Medelita, LLC, where he currently serves as the company's chief marketing officer in charge of growing awareness around the world's first premium healthcare uniform brand. He has over 15 years professional experience working in dual roles involving IT and web/graphic design, and whose work in both capacities has been featured in the 2015 IRCE Internet Retailer Excellence Awards as a finalist.

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Timing is Everything - Seasonal Mobile & Digital Commerce Trends and Beyond
Sponsored by
  • Crittercism
Thursday, January 21, 2016 2:00pm EST
Date & Time: Thursday, January 21, 2016 at 2:00pm EST
Cost: Free
Description: Join Blue Hill and Crittercism as they explore key shifts in Holiday spend that represent foundational changes in every store's relationships with their buyers. 

By doing so, you will understand what your buyers are doing and how the newest devices and digital strategies manifested a true change in shopping behavior in this latest holiday season and beyond.
Sponsored by
  • Crittercism
Speakers:
    Katie Evans

    Tony Rizzo

    Tony Rizzo, Entrepreneur-in-Residence at Blue Hill Research, is responsible for enterprise mobility and wearable technology coverage. Tony joined Blue Hill after heading up TMC's enterprise mobility group .Prior to TMC Tony spent years in the mobile vendor community. and as the Director of Mobile Research for research analyst firm The 451 Group, covering all aspects of enterprise mobility. At the 451 Group he navigated through early and later stages of consumer and enterprise mobility and the first stages of the BYOD enterprise mobility consumerization phenomenon following the release of the original iPhone. Tony has served as the Editor in Chief of Mobile Enterprise, Internet World, as the Editorial Director of an Ernst & Young Financial Services Web Advisory project, as the Editor in Chief of NetGuide (the first Internet magazine), as a founding editor and Editor of Network Computing Magazine, and as the founding Technical Editor of Microsoft Systems Journal.

    Lars Kamp

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B2B eCommerce on Salesforce: The Facts
Sponsored by
  • CloudCraze
Thursday, January 14, 2016 2:00pm EST
Date & Time: Thursday, January 14, 2016 at 2:00pm EST
Cost: Free
Description:

During this webinar, guest speaker Andy Hoar, Principal Analyst at Forrester Research, will discuss how B2B companies will thrive in this era of transformed customer expectations, as well as what it'll take for companies to get there with little disruption to existing processes and applications. 

Sponsored by
  • CloudCraze
Speakers:
    Paul Demery

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Lori Jarchow

    Lori is responsible for the strategy and execution of customer-facing digital solutions at Ecolab, including Customer Portal,eCommerce, Ecolab.com, marketing automation, and selected business applications. In addition, she is responsible for IT Delivery for both Food and Beverage and the Textile care divisions at Ecolab. She is a proven business IT leader who has driven significant innovation partnering with Ecolab's Global Marketing Communications team executing innovative strategies and initiatives for customer engagement. Lori is often sought for her insight and experience leveraging the Salesforce platform and recently presented at Dreamforce 15 in the "Deliver Next Generation eCommerce with Customer Communities."

    Ray Grady

    Ray Grady is executive vice president at CloudCraze, a native eCommerce solution on Salesforce. With nearly 15 years of executive experience in the B2B commerce space, Ray spearheads CloudCraze growth and strategic investments. Previously, Grady was senior vice president and general manager of Acquia, one of the fastest-growing SaaS providers in the world. He is also co-founder of Acquity Group, which was acquired by Accenture Interactive for $316 million in 2013.

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Last Minute Holiday Shoppers: Capitalize on When and Where They Shop Online
Sponsored by
  • Slice Intelligence
Wednesday, December 16, 2015 2:00pm EST
Date & Time: Wednesday, December 16, 2015 at 2:00pm EST
Cost: Free
Description:

This Webinar will look across Slice Intelligence's panel of 3 million US online shoppers to uncover consumers' evolving behaviors around instant delivery.  

 

 

Sponsored by
  • Slice Intelligence
Speakers:
    Don Davis

    Ken Cassar

    Ken Cassar is Principal Analyst at Slice Intelligence, where he oversees the development of the company’s analytic solutions and sales. Ken brings a rich online retail background to Slice Intelligence. Most recently, Ken was SVP, Media Analytic Solutions at Nielsen, where he developed several innovative digital commerce measurement and advertising effectiveness solutions. Prior to Nielsen, Ken was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. His prescient outlook on fledgling e-commerce industry was a key contributor to Jupiter’s dominance as a digital media zeitgeist at the dawn of the Internet. Ken has an MBA and Bachelors Degree in Political Science from the University of Connecticut. Ken aspires to stay technologically ahead of his teenage children, as evidenced by his ‘Gadget Geek’ Slice profile. He also has the appropriate jacket for every occasion.

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B2B Survey Results and Analysis: How B2B Buyers Shop, Think & Behave
Sponsored by
  • ORACLE
Tuesday, December 15, 2015 2:00pm EST
Date & Time: Tuesday, December 15, 2015 at 2:00pm EST
Cost: Free
Description:

This webinar, sponsored by Oracle,  will provide new aggregate e-commerce performance benchmarks and present critical insights about how B2B companies are buying online.

Sponsored by
  • ORACLE
Speakers:
    Paul Demery

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Bill Hobbib

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How to Beat Amazon at the Fulfillment Game
Sponsored by
  • NewStore
Thursday, December 10, 2015 2:00pm EST
Date & Time: Thursday, December 10, 2015 at 2:00pm EST
Cost: Free
Description:

Join us for an informative session on how to beat Amazon at the fulfillment game.

 

Sponsored by
  • NewStore
Speakers:
    Don Davis

    Daphne Carmeli

    Stephan Schambach

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David vs Goliath: How B2B SMEs Are Fighting Back
Sponsored by
  • hybris Software
Tuesday, December 8, 2015 2:00pm EST
Date & Time: Tuesday, December 8, 2015 at 2:00pm EST
Cost: Free
Description: In this webinar we’ll hear Forrester guest Analyst Brian Hopkins talk about how the Small and Midsize B2B enterprises (SMEs) can deliver engaging digital experiences that compete with or even disrupt larger organizations.
Sponsored by
  • hybris Software
Speakers:
    Paul Demery

    Brian Hopkins

    Brian covers systems of insight, big data, data management, and analytics technology architecture and strategy. He also leads our emerging technology and technology innovation research and authors Forrester's top technology trends and top emerging technology reports for Enterprise Architecture Professionals. His research provides practical advice to architects and technology strategists seeking to embrace the business technology (BT) agenda with emerging digital technology, big data, analytics, and insights to execution technologies. Brian has 15 years of experience in IT as an advisor, strategist, architect, and manager. As an analyst, he is the lead for Forrester's emerging technology playbook, is co-lead on the data management playbook, publishes our annual top technologies to watch report, and has authored several groundbreaking pieces on big data. He has helped numerous clients develop their technology watchlists, evolve their architecture practices, and develop strategic approaches to hot topics like big data, business intelligence, and data management. Before joining Forrester, he worked in the financial services and defense industries, where he acted as principal architect for information management technology; overhauled enterprise architecture practices, processes, and governance; and advised executives on emerging technologies. Brian holds a B.S. in electrical engineering from Texas A&M University (1989).

    Markus Demirci

    Markus Demirci is Director of Product Marketing, where he has global responsibility for Competitive and Market Intelligence and Pricing Strategies around Customer Engagement and Commerce. His passion is technology and the transformational impact it has on customers, and the relationship between the brand and customer. Markus has been in the eCommerce business since 1997 where he founded his own companies, retail stores and also held various roles in strategy consulting, sales and marketing. He uses his experience in Commerce and his own retail stores to communicate the value omni-channel commerce brings to customer engagement. He holds a B.A. in International Business and a MBA in Strategic IT Management.

    Victoria Markley

    Victoria Markley is Director of Strategy and Operations at Gorilla Group, and has been partnering with clients for more than 15 years to define comprehensive strategic approaches that help them realize their visions for long-term digital transformation. She is also responsible for evolving Gorilla’s methodology and operational process to foster more productive and efficient client relationships. Her role—spanning development, program management and solutions architecture—has provided her broad expertise across the complex delivery life-cycle bridging present to future state and aligning ecommerce solutions with critical business needs.

    Chris Andrasick

    As co-founder and chief strategy officer of Tacit Knowledge, which was established in 2002, Chris Andrasick has worked on digital initiatives with retailers such as Converse, Kodak, Barnes and Noble, Sony, Macys, Sephora, The Body Shop and Gap. Using the hybris commerce platform, Tacit works with retailers and brands around the world to help build and implement their ecommerce websites. Chris has spoken on topics such as online privacy, analytics, clickstream behavior in Web applications, XML use in systems integration, Web 2.0 strategies, social networks, and best practices in Agile development. He holds a B.S. in Aerospace Engineering from the University of Colorado at Boulder that he’s never really applied to anything beyond rocket-scientist jokes.

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What We Learned From Black Friday & Cyber Monday
Sponsored by
  • Pitney Bowes
Thursday, December 3, 2015 2:00pm EST
Date & Time: Thursday, December 3, 2015 at 2:00pm EST
Cost: Free
Description:

Internet Retailer and Pitney Bowes present an analysis of online shopping results from Thanksgiving weekend and Cyber Monday, and what the data means for the remainder of the holiday shopping season. 

Sponsored by
  • Pitney Bowes
Speakers:
    Don Davis

    Stefany Zaroban

    Mike Griffin

    As the Vice President of Partner Development, Mike Griffin is leading Pitney Bowes’ efforts in international site optimization and helping to drive quality traffic and conversion to Pitney Bowes retail clients through a wide variety of partner programs. For the past five years Mike led Borderfree’s, now Pitney Bowes’, efforts in client strategy and operations, helping a wide variety of retailers grow their international businesses through Pitney Bowes’ Borderfree cross border Ecommerce platform. Mike’s current focus is on international site optimization. Prior to Pitney Bowes, Mike’s career spanned retail, media and consumer products for companies like Williams-Sonoma, Clorox, MGM and SAP.

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Turning Commerce Data into Online Merchandising Insight
Sponsored by
  • IBM Commerce
Wednesday, December 2, 2015 2:00pm EST
Date & Time: Wednesday, December 2, 2015 at 2:00pm EST
Cost: Free
Description:

This webinar will explore how cognitive principles can help you to make better decisions and shorten the path to achieving real insight into your commerce data. Hear from retailer Carhartt on the value of using visualization tools to better interpret and act upon commerce data.

 

Sponsored by
  • IBM Commerce
Speakers:
    Don Davis

    Nikki Baird

    Anna Cole

    Peter Wharton

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Is Your Over-weight Website Flirting With A Heart-Attack This Holiday Season?
Sponsored by
  • Instart Logic
Wednesday, November 18, 2015 2:00pm EST
Date & Time: Wednesday, November 18, 2015 at 2:00pm EST
Cost: Free
Description:

Learn how to take preventive measures to slim down your website and improve performance before the holidays — without sacrificing customer satisfaction.  With Forrester guest analyst Mark Grannan.

Sponsored by
  • Instart Logic
Speakers:
    Don Davis

    Mark Grannan

    Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD) planning, pitfalls and best practices, and the broader evolution of digital experience delivery software and services offerings. Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm. Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

    David Hsieh

    David is responsible for all marketing functions at Instart Logic. He has 25 years of tech industry marketing experience, most recently serving as Chief Marketing Officer at Ubiquiti Networks, a high-growth, publicly-traded leader in wireless networking systems. Prior to Ubiquiti, David served as Vice President of Marketing for video and emerging technologies at Cisco. In that role he was responsible for marketing Cisco's video portfolio to enterprises, service providers and growing emerging technology businesses across multiple market segments, including Cisco TelePresence. Prior to Cisco, he was the senior marketing officer for three publicly-traded companies — Evolve Software, LBMS, Inc. and WebEx and a senior executive at Sybase, FaceTime Communications and Marrakech. David has a Bachelor’s degree in Fine Arts from Northwestern University.

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The Nuts and Bolts of Building a World Class (B2B) Commerce Platform
Sponsored by
  • EPAM
Thursday, November 12, 2015 11:00am EST
Date & Time: Thursday, November 12, 2015 at 11:00am EST
Cost: Free
Description:

Join us for our upcoming webinar featuring Forrester guest-analyst Andy Hoar, one of Forrester's leading analysts focused primarily on B2B and B2B2C eCommerce. Learn how clients are creating experiences, not just technology solutions.

 

Sponsored by
  • EPAM
Speakers:
    Mark Brohan

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Elaina Shekhter

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Multichannel Marketing for B2B Buying Journeys
Sponsored by
  • dotmailer
Tuesday, November 10, 2015 2:00pm EST
Date & Time: Tuesday, November 10, 2015 at 2:00pm EST
Cost: Free
Description:

In our webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura helps you overcome the multichannel hype and implement a manageable and effective B2B strategy.

 

 

Sponsored by
  • dotmailer
Speakers:
    Zak Stambor

    Skip Fidura

    Skip has over 20 years' digital and direct marketing experience on the client, agency and provider side. He has helped both B2B and B2C ecommerce marketers build programs that drive increased customer lifetime value, loyalty and ultimately return on investment.

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Build Your Brand with eCommerce-Elaine Turner Extends Her Reach with New Dot Com
Sponsored by
  • ORACLE
Thursday, November 5, 2015 2:00pm EST
Date & Time: Thursday, November 5, 2015 at 2:00pm EST
Cost: Free
Description:

Join us for a discussion with Elaine Turner’s Director of eCommerce, Carrie Leader, on key strategies for building an ecommerce business as a branded manufacturer. 

 

Sponsored by
  • ORACLE
Speakers:
    Don Davis

    Carrie Leader

    Katrina Gosek

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The Secrets of a Seamless Checkout:
Sponsored by
  • PCA Predict
Tuesday, November 3, 2015 2:00pm EST
Date & Time: Tuesday, November 3, 2015 at 2:00pm EST
Cost: Free
Description:

The customer experiences that drive sales, profits and importantly, repeat business— include a seamless journey though checkout and beyond—all the way through to when the order arrives at the customer’s door.   Learn tips and best practices on this webinar with keynote speaker Donald Yee, VP of Boston Retail Partners.

 

Sponsored by
  • PCA Predict
Speakers:
    Don Davis

    Donald Yee

    John Cooney

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Seamless Mobile Shopping: What it Takes to Create a Perfect Experience
Sponsored by
  • BoldChat
Tuesday, October 27, 2015 2:00pm EDT
Date & Time: Tuesday, October 27, 2015 at 2:00pm EDT
Cost: Free
Description:

Mobile’s surpassing desktop as the device people prefer to search and shop, but the best practices for providing consumers with a perfect mobile shopping experience aren’t nearly as well-established.  New customer experience research from the e-tailing group zeroes in on the critical elements that can lead to success or failure on mobile sites.

 

Sponsored by
  • BoldChat
Speakers:
    Don Davis

    Lauren Freedman

    Ross Haskell

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Analytics for Ecommerce: Using Data to Drive Online Retail Sales
Sponsored by
  • Cardinal Path
Thursday, October 22, 2015 2:00pm EDT
Date & Time: Thursday, October 22, 2015 at 2:00pm EDT
Cost: Free
Description:

In the world of online retail, using data and digital analytics to your advantage is a no-brainer, but few organizations are actually applying the latest techniques that can turn data into dollars. Learn how to bring your organization’s data and analytics capabilities in line with its ambitions, move the needle on digital maturity, and start driving real value from your most important business asset - your data.

 

 

Sponsored by
  • Cardinal Path
Speakers:
    Don Davis

    Justin Cutroni

    Justin is a respected leader in the web analytics industry helping organizations integrate data into decision making processes. He is currently working at Google as an Analytics Advocate. In this role Justin works with Google’s educational teams and drives content strategy. Justin collaborates with sales, marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. He commonly engages the community through the popular blog "Analytics Talk" and has presented at various conferences and trade shows. Author of Google Analytics Short Cut, published in 2007 by O'Reilly Media, Inc., co-author of Performance Marketing with Google Analytics published in 2010 by Wiley, and Google Analytics published by O'Reilly Media in 2010.

    Nick Iyengar

    Nick is an Associate Director of Digital Intelligence at Cardinal Path, where he is responsible for helping his clients improve their profitability by building their analytics capabilities. Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep segmentation and customization techniques. Outside the office, Nick has led dozens of analytics seminars, training hundreds of professionals in analytics, and presented at industry events such as GAUGE (Google Analytics Users' Great Event).

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Selling With Your Brand’s Story:Crushing it With Digital
Sponsored by
  • Rackspace
Tuesday, October 20, 2015 3:00pm EDT
Date & Time: Tuesday, October 20, 2015 at 3:00pm EDT
Cost: Free
Description:

This webinar will cover how retailers are jumping on new developments in web content management to create, organize, display and deploy rich content, and how this can add value to retailers’ marketing efforts.  

Sponsored by
  • Rackspace
Speakers:
    Don Davis

    Omer Minkara

    Omer Minkara is the Research Director leading the Contact Center & Customer Experience Management research within Aberdeen Group. In his research, Omer covers the Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). Omer’s research is widely consumed by senior-level Customer Care, Marketing, Sales and Service executives. He has published numerous industry research papers, which are used by executives worldwide to build and nurture strategic customer engagement programs. Omer also speaks frequently with global decision makers to discuss their customer management activities. Omer has a strong finance background with significant international experience. Prior to joining Aberdeen Group, he was an auditor at PricewaterhouseCoopers in the Europe region. Omer has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

    Chance Irvine

    As Director of IT Operations and Infrastructure at Proxibid, Chance is responsible for orchestrating the procurement, implementation, and operational management of technology infrastructure resources for the company. Chance has been working in the technology field since 1998 filling roles in technology from developer to senior management in both commercial and military spaces. Throughout his career, Chance has built a reputation for leading his teams to operational excellence with full transparency and a core expectation of empowerment. Over the past 13 years he orchestrated stabilization of applications and infrastructure in three different companies, impacting the efficiency and reliability of numerous business units as well as technology operations. During the same period Chance has consistently reduced costs while increasing resources through the adoption of hosted, hybrid and managed cloud solutions and services, ensuring appropriate service levels and partnerships to protect and enable the business. Chance has a Bachelor’s Degree in Geography with a Minor in Computer Science from Northwest Missouri State University. He has been a member of the Northwest Missouri State Computer Science Professional Advisory Team for 14 years, is a past president of the Nebraska IT Leadership Forum and is an advisory board member for xChange Events-Midsize Enterprise Summit, Nebraska IT Symposium and Omaha’s Infotec conferences.

    Chris Bauserman

    As a marketing and product leader, Chris has successfully driven technology strategy and go-to-market growth initiatives for startups and large enterprises over the past 20 years. Prior to Rackspace, he built and launched a successful B2B SaaS business from the ground up that had a 60%+ cross sell conversion rate. Chris held several leadership roles at IBM where he led product, M & A, and GTM initiatives to help IBM become one of the top information security companies in the world. In his prior life as a management consultant, he helped Fortune 500 clients create leading edge omnichannel experiences and build innovative digital startups for leading brands. Chris lives in beautiful Austin, TX and has an MBA from MIT and Engineering degree from Michigan — all of which give him a great appreciation for the balance between creative customer experiences and the technology required to make the magic happen.

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Personalizing Shopper Communication: One-to-one Marketing Finally Arrives
Sponsored by
  • SmartFocus
Tuesday, October 13, 2015 2:00pm EDT
Date & Time: Tuesday, October 13, 2015 at 2:00pm EDT
Cost: Free
Description: Personalizing your outreach to shoppers is more important than ever as consumers now face a flood of commercial messages online and offline. But rising above all that noise takes more than shouting louder with the same broad messaging. Online marketers win today by making every message to an individual shopper as personally relevant as possible. 

This webinar will show how big data, predictive analytics and store-based beacon technology work together in new ways to provide a single view of the customer as never before. 


Sponsored by
  • SmartFocus
Speakers:
    Don Davis

    Omer Minkara

    Omer Minkara is the Research Director leading the Contact Center & Customer Experience Management research within Aberdeen Group. In his research, Omer covers the Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). Omer’s research is widely consumed by senior-level Customer Care, Marketing, Sales and Service executives. He has published numerous industry research papers, which are used by executives worldwide to build and nurture strategic customer engagement programs. Omer also speaks frequently with global decision makers to discuss their customer management activities. Omer has a strong finance background with significant international experience. Prior to joining Aberdeen Group, he was an auditor at PricewaterhouseCoopers in the Europe region. Omer has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

    Tina-Marie Gulley

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The Future of e-Commerce: Disruptive Trends in Shopping Behavior
Sponsored by
  • Instart Logic
Thursday, October 1, 2015 2:00pm EDT
Date & Time: Thursday, October 1, 2015 at 2:00pm EDT
Cost: Free
Description:

The retail industry is more complex than ever.  Consumers are changing.   Digital natives are now sought-after shoppers with disposable incomes and retailers are nervous that these consumers are demanding with unique expectations for products, customer service, payments, and performance. Technology innovations have also impacted all generations over many decades.  Specifically, mobile commerce has been one of the greatest impacts to the retail space with 10% of transactions occurring on mobile devices.  Many innovations are on the horizon and in order to survive, retailers need to become truly digital businesses. 

 

 

Sponsored by
  • Instart Logic
Speakers:
    Don Davis

    Sucharita Mulpuru

    Vice President, Principal Analyst Serving Ebusiness & Channel Strategy Professionals. Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication. Previous Work Experience Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online. Education Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

    Shailesh Shukla

    Shailesh has a wealth of business and technology leadership experience in software, networking and mobility. Most recently he was the VP/GM of the Mobility Software and Applications Business Unit at Cisco, where he set up this new entrepreneurial business focused on monetizing and optimizing mobility and wireline networks. Prior to joining Cisco, Shukla was part of the management team at two Silicon Valley networking companies: Juniper Networks for three years and Redback Networks for seven years, in a variety of roles including Vice President of Marketing, Strategy and Corporate Development. His broad range of experience includes previous stints at Mercer Management Consulting (now Oliver-Wyman) as a Principal, and Booz-Allen and Hamilton as an Associate. Shukla holds a bachelor's degree in electrical engineering from BITS Pilani, India, a MS in electrical engineering from the University of Kansas, and an MBA (SM) from MIT Sloan School of Management.

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The Fast Track to M-commerce Success:
Sponsored by
  • Akamai Technologies
Tuesday, September 29, 2015 2:00pm EDT
Date & Time: Tuesday, September 29, 2015 at 2:00pm EDT
Cost: Free
Description:

Mobile commerce isn’t just a bit player on the U.S. and global e-commerce stage—it’s mainstream and a main attraction. In just under a decade, m-commerce has grown into a retail industry growth driver that Internet Retailer projects accounted for 19%, or $58.74 billion, of all U.S. e-commerce sales of $304.91 billion in 2014. What’s more, about 16% of all web sales of retailers ranked in the Mobile 500 came from mobile.

 

 

Sponsored by
  • Akamai Technologies
Speakers:
    Don Davis

    Katie Evans

    Stefany Zaroban

    Berk Veral

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#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media
Sponsored by
  • ChannelAdvisor
Wednesday, September 23, 2015 2:00pm EDT
Date & Time: Wednesday, September 23, 2015 at 2:00pm EDT
Cost: Free
Description:

Join ChannelAdvisor and special guest Michael Kane, Director of Marketing at Internet Retailer Top 500 company Karen Kane, for an in-depth webinar, where we’ll embark on a deep dive into social and visual commerce channels and trends. We’ll share essential tips and strategies from a “crawl, walk, run” approach, as well as cover the next wave of channels, such as Wanelo, Spring, Fancy and more.

Sponsored by
  • ChannelAdvisor
Speakers:
    Allison Enright

    Michael Kane

    Director of Marketing for Karen Kane, Michael Kane coordinates the fashion brand’s print and digital campaigns, social media platforms, and marketing strategies with retail partners. Michael received a Bachelor of Science degree in Communication Studies and History from Northwestern University. In 2011, Michael joined Karen Kane to help the company focus on ecommerce; in the past four years, corporate revenue from online channels has grown from 3% to nearly 23%.

    Evan Carroll

    Evan Carroll is a product manager at ChannelAdvisor responsible for its Digital Marketing platform. With an agency background in digital marketing, Evan helps companies of all sizes increase ROI from their online presences. An author and frequent speaker on all things digital, Evan has spoken to audiences across the country including SXSW Interactive, Dig South, DMA, and various AMA chapters. He holds BS and MS degrees in Information Science from UNC-Chapel Hill and presently serves as President of the Triangle Chapter of the American Marketing Association.

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No Order Left Behind: How Retailers Win with Disruptive Innovation
Sponsored by
  • eBay enterprise
Thursday, September 10, 2015 2:00pm EDT
Date & Time: Thursday, September 10, 2015 at 2:00pm EDT
Cost: Free
Description:

Always connected consumers have changed the face of retail causing a huge disruption in how retailers interact with consumers. It’s not a matter of simply catching up; it’s imperative to get the upper hand and that means thinking outside the box. 

 

 

Sponsored by
  • eBay enterprise
Speakers:
    Don Davis

    David Geisinger

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Assortment Expansion Strategies for the 2015 Holiday Season
Sponsored by
  • Boomerang Commerce
Wednesday, September 9, 2015 2:00pm EDT
Date & Time: Wednesday, September 9, 2015 at 2:00pm EDT
Cost: Free
Description:

With the holiday season fast approaching, you are likely well advanced with your company’s preparations. But how well-versed are you with your competitors’ holiday plans? 

Sponsored by
  • Boomerang Commerce
Speakers:
    Don Davis

    Shane Yu

    Shane Yu is an experienced technology executive with over 15 years experience scaling and managing world class services teams. He has built multiple customer successes from the ground up, most recently at startups Nomis Solutions and Brightedge Technologies. Before that Shane held several leadership positions in services at Silver Spring Networks and Avaya Inc. His varied career also includes stints at NASA Goddard Space Flight Center, Motorola Inc. and HP. Shane holds Bachelors and Masters degrees in electrical engineering from the University of Michigan and Stanford University respectively as well as an MBA from the Wharton School of Business.

    Guru Hariharan

    Formerly a retail merchandizing, supply chain, and cloud business leader at Amazon, Guru is passionate about bridging the analytical divide in e-commerce and democratizing retail analytics. At Amazon, Guru worked in the inception stages of the supply chain and retail merchandizing organizations. He also co-founded the WebStore by Amazon program, driving it from ideation to cash flow positive, and established Amazon's first self-service B2B marketing channel. As the General Manager of the Marketplace Experience at eBay, he led the global team that launched the eBay “Fast N’ Free” program that drives hundreds of millions of dollars in free cash flow. Guru earned a BE in Computer Engineering from the Delhi Institute of Technology, an MS in Computer Engineering (with a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School.

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Back to School: What B2B Organizations Are Doing to Make the Grade
Sponsored by
  • ORACLE
Thursday, September 3, 2015 2:00pm EDT
Date & Time: Thursday, September 3, 2015 at 2:00pm EDT
Cost: Free
Description:

With both the fall season and the school year well under way, mid-terms lurk just around the corner. When it comes to B2B e-commerce, how can you learn which companies are making the grade based on their key aggregate e-commerce performance benchmarks? 

 

Sponsored by
  • ORACLE
Speakers:
    Paul Demery

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Justin King

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10 Ways to Boost the B2B Shopping Experience
Sponsored by
  • Magento
Wednesday, September 2, 2015 2:00pm EDT
Date & Time: Wednesday, September 2, 2015 at 2:00pm EDT
Cost: Free
Description:

By 2017, 56% of B2B buyers will prefer to make purchases online. Is your business ready?

 

Sponsored by
  • Magento
Speakers:
    Don Davis

    Ben Pressley

    Tony DiCostanzo

    Jessica Wetzel

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Marketing Tactics That Differentiate & Drive Higher Conversions
Sponsored by
  • Norton Shopping Guarantee
Tuesday, August 25, 2015 2:00pm EDT
Date & Time: Tuesday, August 25, 2015 at 2:00pm EDT
Cost: Free
Description:

The e-Commerce space is rapidly growing and with it, there are even more challenges to differentiate your website from that of your competitors. 

Sponsored by
  • Norton Shopping Guarantee
Speakers:
    Don Davis

    Jeff Barto

    Jeff is a strategist and advocate in Symantec’s Trust Services and Website Security Solutions group. He’s passionate about establishing and projecting fundamental trust on the internet. Jeff’s experience within the IT security and mobile space spans 14 years, largely at Symantec and Hewlett-Packard. Also carrying battle scars from marketing technology and running customer contact organizations, Jeff delivers a unique and engaging perspective for maximizing the business value – and rewards – of trust, confidence and security.

    Landon Borup

    Landon helps leading brands convert trust and confidence into material business results. Leveraging his background in business development, financial services, and marketing, Landon is motivated to help you lock-down the maximum value from Symantec and Norton.

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5 Ways to Increase e-Retail Site Conversion Without a Redesign
Sponsored by
  • YOTTAA
Wednesday, August 19, 2015 2:00pm EDT
Date & Time: Wednesday, August 19, 2015 at 2:00pm EDT
Cost: Free
Description:

Full-scale redesigns are large, complex projects. Online retailers must learn to thrive on tactics that can be quickly implemented, tested, and iterated. 

 

Sponsored by
  • YOTTAA
Speakers:
    Don Davis

    Travis Smith

    Ari Weil

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Balancing Sales Tax Compliance and the Customer Experience
Sponsored by
  • Avalara CertCapture
Thursday, July 30, 2015 2:00pm EDT
Date & Time: Thursday, July 30, 2015 at 2:00pm EDT
Cost: Free
Description:

Setting up and verifying tax-exempt status manually at the point of sale creates delays and frustration among customers. Failing to handle these documents properly can increase audit-risk and result in costly fines.  

So, how do you find the balance?

 

 

Sponsored by
  • Avalara CertCapture
Speakers:
    Don Davis

    Mike Maselli

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The Omni-Channel Imperative:
Sponsored by
  • Neustar
Tuesday, July 28, 2015 2:00pm EDT
Date & Time: Tuesday, July 28, 2015 at 2:00pm EDT
Cost: Free
Description:

Amidst all the chatter about the future of advertising, one truth stands out as critical for retail marketers: your digital budget will eventually eclipse your traditional media spend. Until now, many marketers have taken a conservative digital approach, using it mostly for direct response or broadcast campaigns. Not anymore. To stay competitive, marketing executives are fully integrating digital marketing into their overall strategy with an eye toward engaging consumers across the buyer’s journey and on any device. 

Sponsored by
  • Neustar
Speakers:
    Don Davis

    Craig Pentz

    Douglas Feit

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The Holiday Retargeting Tactic Your Competition is Probably Ignoring
Sponsored by
  • Bronto
Thursday, July 23, 2015 2:00pm EDT
Date & Time: Thursday, July 23, 2015 at 2:00pm EDT
Cost: Free
Description:

Many online retailers send emails to consumers who abandon shopping carts. But only about 15% are following up with consumers who view a product page and then leave without buying. Those reminders can be effective in bringing shoppers back and experience shows that the soft sell often works best in this form of retargeting. 

Sponsored by
  • Bronto
Speakers:
    Don Davis

    Chris Marriott

    Janet Parham

    Joe Stickney

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How Mobile is Killing Social for Digital Commerce Transactions
Sponsored by
  • EPiServer
Tuesday, July 21, 2015 2:00pm EDT
Date & Time: Tuesday, July 21, 2015 at 2:00pm EDT
Cost: Free
Description:

For the 4th year running, we have surveyed eBusiness leaders and technologists  to bring you the latest insights affecting digital commerce, including the surprising effects of mobile on social media. Join our webinar on July 21, 2015 at 2 PM ET, as Bob Egner, VP of Product Management at EPiServer, reveals the results of this year’s survey, emerging trends, and key takeaways to tune your digital commerce strategy and improve your bottom line.

 

 

Sponsored by
  • EPiServer
Speakers:
    Paul Demery

    Bob Egner

Sign Up Now
Omni-Channel Pricing Strategies for the 2015 Holiday Season
Sponsored by
  • Boomerang Commerce
Thursday, July 16, 2015 2:00pm EDT
Date & Time: Thursday, July 16, 2015 at 2:00pm EDT
Cost: Free
Description:

You have seen significant price deflation over recent holiday seasons. Profits are getting crushed. The strategy of price matching is not taking you to profitable growth. Now add Jet, who will launch in Q4 and put even more downward price pressure on the market, and the outlook to the 2015 holiday season looks bleak.

Sponsored by
  • Boomerang Commerce
Speakers:
    Don Davis

    Sucharita Mulpuru

    Vice President, Principal Analyst Serving Ebusiness & Channel Strategy Professionals. Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication. Previous Work Experience Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online. Education Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

    Guru Hariharan

    Formerly a retail merchandizing, supply chain, and cloud business leader at Amazon, Guru is passionate about bridging the analytical divide in e-commerce and democratizing retail analytics. At Amazon, Guru worked in the inception stages of the supply chain and retail merchandizing organizations. He also co-founded the WebStore by Amazon program, driving it from ideation to cash flow positive, and established Amazon's first self-service B2B marketing channel. As the General Manager of the Marketplace Experience at eBay, he led the global team that launched the eBay “Fast N’ Free” program that drives hundreds of millions of dollars in free cash flow. Guru earned a BE in Computer Engineering from the Delhi Institute of Technology, an MS in Computer Engineering (with a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School.

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Nimble Commerce: Your Key to Maximizing Online Sales in Holiday 2015
Sponsored by
  • Rackspace
Tuesday, July 14, 2015 2:00pm EDT
Date & Time: Tuesday, July 14, 2015 at 2:00pm EDT
Cost: Free
Description: Long before the all-important Q4, many online retailers go into lock-down. They stop adding new features, functionality or merchandising tools for fear that any addition could prevent a site from performing flawlessly as traffic ramps up. But that approach limits an online retailer’s ability to respond to unexpected developments, trends and opportunities.
Sponsored by
  • Rackspace
Speakers:
    Don Davis

    Lauren Freedman

    Chris Bauserman

    As a marketing and product leader, Chris has successfully driven technology strategy and go-to-market growth initiatives for startups and large enterprises over the past 20 years. Prior to Rackspace, he built and launched a successful B2B SaaS business from the ground up that had a 60%+ cross sell conversion rate. Chris held several leadership roles at IBM where he led product, M & A, and GTM initiatives to help IBM become one of the top information security companies in the world. In his prior life as a management consultant, he helped Fortune 500 clients create leading edge omnichannel experiences and build innovative digital startups for leading brands. Chris lives in beautiful Austin, TX and has an MBA from MIT and Engineering degree from Michigan — all of which give him a great appreciation for the balance between creative customer experiences and the technology required to make the magic happen.

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Sales and Shipping Secrets of the Internet Retailer Top 1000
Sponsored by
  • FedEx
Thursday, June 25, 2015 2:00pm EDT
Date & Time: Thursday, June 25, 2015 at 2:00pm EDT
Cost: Free
Description:

Join Internet Retailer’s award-winning research team and FedEx, as we explore the winning sales and fulfillment strategies of the IR Top 1000 e-retailers in North America.  With sales and fulfillment metrics so closely tied together, it only made sense to present one focused, detailed webinar on how to keep pace with today’s most expert e-retailers.

 

 

 

 

Sponsored by
  • FedEx
Speakers:
    Don Davis

    Mark Brohan

    Stefany Zaroban

    Don McKee

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Beyond Search: How to Grow Customer Relationships With Display Advertising
Sponsored by
  • Trueffect
Wednesday, June 24, 2015 2:00pm EDT
Date & Time: Wednesday, June 24, 2015 at 2:00pm EDT
Cost: Free
Description:

As the cost of pay-per-click marketing rises with increasing competition(and many marketers have exhausted their search channels), online retailers are looking beyond the crowded field of paid search for ways to boost return on their marketing investment.  

 

Sponsored by
  • Trueffect
Speakers:
    Allison Enright

    Joline McGoldrick

    Marcus Tewksbury

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Driving Online & Offline Sales in a Multi-Touchpoint World
Sponsored by
  • MarketLive
Thursday, June 18, 2015 2:00pm EDT
Date & Time: Thursday, June 18, 2015 at 2:00pm EDT
Cost: Free
Description: Today's consumers expect the convenience of connecting with their favorite retailers across an increasing number of channels, devices and venues, both online and in-store. That gives retailers a big opportunity to personalize the shopping experience with each connection -- but also requires that retailers stay consistent throughout on aspects such as product pricing and promotions.
Sponsored by
  • MarketLive
Speakers:
    Don Davis

    Lauren Freedman

    Ken Burke

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Master Your Mobile Engagement Toolkit, Inside and Outside of Your App
Sponsored by
  • Urban Airship
Tuesday, June 16, 2015 2:00pm EDT
Date & Time: Tuesday, June 16, 2015 at 2:00pm EDT
Cost: Free
Description:

The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story. 

Sponsored by
  • Urban Airship
Speakers:
    Don Davis

    Bill Schneider

    As Director of Product Marketing, Bill Schneider helps educate brand leaders on how to use Urban Airship to engage and grow their mobile audience. Over the course of his more than 15-year career, Bill has been focused on delivering products that help the digital marketer effectively communicate with their customers. Prior to Urban Airship, Bill held executive positions with Aisle7 and leadership positions with Webtrends and Waggener Edstrom.

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Brace Yourselves: “Mobilegeddon”is here
Sponsored by
  • Instart Logic
Thursday, June 11, 2015 2:00pm EDT
Date & Time: Thursday, June 11, 2015 at 2:00pm EDT
Cost: Free
Description:

In late April, Google changed its mobile search algorithm in favor of websites that are “mobile-friendly”. In Mid-May, Microsoft announced that Bing will follow suit with their own mobile-friendly tag. Mobile SEO pressures make sense given over 50% of searches and a growing number of transactions originate on mobile devices. Online retailers must now prioritize mobile-friendly designs or risk being left behind. 

Sponsored by
  • Instart Logic
Speakers:
    Don Davis

    Mark Grannan

    Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD) planning, pitfalls and best practices, and the broader evolution of digital experience delivery software and services offerings. Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm. Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

    David Hsieh

    David is responsible for all marketing functions at Instart Logic. He has 25 years of tech industry marketing experience, most recently serving as Chief Marketing Officer at Ubiquiti Networks, a high-growth, publicly-traded leader in wireless networking systems. Prior to Ubiquiti, David served as Vice President of Marketing for video and emerging technologies at Cisco. In that role he was responsible for marketing Cisco's video portfolio to enterprises, service providers and growing emerging technology businesses across multiple market segments, including Cisco TelePresence. Prior to Cisco, he was the senior marketing officer for three publicly-traded companies — Evolve Software, LBMS, Inc. and WebEx and a senior executive at Sybase, FaceTime Communications and Marrakech. David has a Bachelor’s degree in Fine Arts from Northwestern University.

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Multiplying Consumer Engagement: How to Move Campaign Dialogue Beyond Email
Sponsored by
  • eBay enterprise
Thursday, May 28, 2015 2:00pm EDT
Date & Time: Thursday, May 28, 2015 at 2:00pm EDT
Cost: Free
Description: Join eBay Enterprise to discuss tactics for multiplying the success of your email engagements by creating multi-channel dialogue campaigns.
Sponsored by
  • eBay enterprise
Speakers:
    Don Davis

    Andy Cutler

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Proven Site Design Strategies That Maximize Conversions
Sponsored by
  • Bigcommerce
Thursday, May 21, 2015 2:00pm EDT
Date & Time: Thursday, May 21, 2015 at 2:00pm EDT
Cost: Free
Description:

The consumer brain today is overloaded with information. Online retailers winning customers and increasing revenues have one thing in common: a beautiful and easy-to-use ecommerce site design and experience. 

Sponsored by
  • Bigcommerce
Speakers:
    Don Davis

    Eamon Rodeck

    Danni Johnson

    Liam Garcia

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Why Mobile and Web Performance Budgets Produce the Best Conversion Rates
Sponsored by
  • Soasta
Tuesday, May 19, 2015 2:00pm EDT
Date & Time: Tuesday, May 19, 2015 at 2:00pm EDT
Cost: Free
Description:

In this webinar, Buddy Brewer will discuss how retail executives can fast-track their involvement in the conversation about web site speed without getting bogged down in bits and bytes. 

 

 

Sponsored by
  • Soasta
Speakers:
    Don Davis

    Buddy Brewer

    Buddy leads strategic initiatives for SOASTA mPulse, a real user measurement tool that tells you how long people are waiting on your site and how it is impacting your business. Prior to SOASTA Buddy co-founded LogNormal, the first company to put measuring real users first in the crowded space of performance monitoring tools. LogNormal was acquired by SOASTA in 2012.

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The Secret to Success Online - Top 500 Style
Sponsored by
  • Akamai Technologies
Thursday, May 14, 2015 2:00pm EDT
Date & Time: Thursday, May 14, 2015 at 2:00pm EDT
Cost: Free
Description:

 

Join Akamai and Internet Retailer for this one-hour webinar to learn about the sales, growth and strategic secrets of the 2015 Top 500. Once again Internet Retailer senior editors and researchers will delve deep into the all-new data compiled for the 2015 Top 500 Guide® to analyze the growth drivers propelling forward U.S. e-commerce and North America’s leading web merchants. 

Sponsored by
  • Akamai Technologies
Speakers:
    Don Davis

    Mark Brohan

    Stefany Zaroban

    Ravi Maira

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Driving B2B Growth with Consumer-like Experiences
Sponsored by
  • Magento
Wednesday, May 13, 2015 2:00pm EDT
Date & Time: Wednesday, May 13, 2015 at 2:00pm EDT
Cost: Free
Description:

The B2B landscape has changed. B2B ecommerce buyers expect an ecommerce buying experience as personalized, seamless, and efficient as those they enjoy on consumer sites. Learn how B2B businesses are leveraging the lessons learned in B2C to drive more business online.

 

Sponsored by
  • Magento
Speakers:
    Don Davis

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Brad Kuhns

    Pedram Yasharel

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Mobile Live Chat: Powering Sales & Service For Today's Consumer
Sponsored by
  • BoldChat
Wednesday, May 6, 2015 2:00pm EDT
Date & Time: Wednesday, May 6, 2015 at 2:00pm EDT
Cost: Free
Description:

Today, 60% of the time consumers spend  with retailers online is on mobile devices. In a world where consumers increasingly are accustomed to communicating by email and text, live chat represents a vital opportunity to connect with today's on-the-go mobile shopper at key points before, during and post-sale, and retailers who don’t adapt customer engagement strategies for mobile are losing out. 

Sponsored by
  • BoldChat
Speakers:
    Don Davis

    Ross Haskell

    Lauren Freedman

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Delivering e-Commerce Mobile Solutions: Stop Fraud, Not Customers
Sponsored by
  • ThreatMetrix
Tuesday, May 5, 2015 2:00pm EDT
Date & Time: Tuesday, May 5, 2015 at 2:00pm EDT
Cost: Free
Description:

In this webcast, Carmen Honacker, Director of Customer Advocacy at ThreatMetrix, talks about the importance of understanding users’ digital identities across a global data network to deliver enhanced mobile solutions to trusted consumers while stopping cybercriminals.  

 

Sponsored by
  • ThreatMetrix
Speakers:
    Don Davis

    Carmen Honacker

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Driving Digital Transformation with Modular Order Management
Sponsored by
  • eBay enterprise
Thursday, April 30, 2015 2:00pm EDT
Date & Time: Thursday, April 30, 2015 at 2:00pm EDT
Cost: Free
Description: Join eBay Enterprise and Nine West to explore how a modular approach to order management can drive digital innovation for today’s retailers.
Sponsored by
  • eBay enterprise
Speakers:
    Don Davis

    Michael Sonier

    Michael Hines

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Death of a (B2B) Salesman
Sponsored by
  • ORACLE
Wednesday, April 29, 2015 2:00pm EDT
Date & Time: Wednesday, April 29, 2015 at 2:00pm EDT
Cost: Free
Description: B2B buyers now favor do-it-yourself online options for researching and buying products and services, and are demanding that B2B sellers fully-enable those digital paths.
Sponsored by
  • ORACLE
Speakers:
    Don Davis

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Jeri Kelley

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Strengthening Consumer Trust in E-commerce Security
Sponsored by
  • Norton Shopping Guarantee
Thursday, April 23, 2015 2:00pm EDT
Date & Time: Thursday, April 23, 2015 at 2:00pm EDT
Cost: Free
Description:

24% of Americans stopped buying online because of recent breaches at Target, eBay and other large companies, according to a Princeton Survey poll last year, and another 56% said they reduced the number of internet sites they use. Consumers' increased anxiety about internet shopping threatens the industry's growth. 

Sponsored by
  • Norton Shopping Guarantee
Speakers:
    Don Davis

    Shane Lundy

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How Product Intelligence Boosts Merchandise Performance
Sponsored by
  • Ugam
Wednesday, April 22, 2015 2:00pm EDT
Date & Time: Wednesday, April 22, 2015 at 2:00pm EDT
Cost: Free
Description:

In today’s fast-paced retail landscape, the retailer’s quest to align the right products with the right customers is changing.  With omni-channel shoppers becoming more empowered and competition continuing to intensify, knowing everything about your customer is not enough. Conventional methods of accessing important merchandise information lack deep actionable insight, as data is often inaccurate and out of date. Newer approaches, like product intelligence, offer better, faster ways to integrate your knowledge of customers with competitor and market behavior.

 

Sponsored by
  • Ugam
Speakers:
    Don Davis

    Greg Girard

    Sudhir Holla

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Small World, Big Opportunity:
Sponsored by
  • Pitney Bowes
Thursday, April 16, 2015 2:00pm EDT
Date & Time: Thursday, April 16, 2015 at 2:00pm EDT
Cost: Free
Description:

The decision to expand online operations internationally should be a pretty clear choice for U.S. retailers. Global expansion is a strategy for growing and accelerating business. However, planning and launching an expansion requires a significant resource commitment and long-term capital investment.

 

Sponsored by
  • Pitney Bowes
Speakers:
    Don Davis

    Rafael Zimberoff

    Megan Higgins-Knislis

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Referrals: The Path to Your Next Customer is Your Now Customer
Sponsored by
  • Extole
Thursday, March 26, 2015 2:00pm EDT
Date & Time: Thursday, March 26, 2015 at 2:00pm EDT
Cost: Free
Description: Only referral marketing lets retailers turn their now customers into a scalable acquisition channel. By engaging everyone who interacts with your brand to refer their friends, you can drive new revenue — not to mention your next customers who are more loyal, more valuable, and way more willing to advocate for your brand than anyone. 

Sponsored by
  • Extole
Speakers:
    Zak Stambor

    Jen Monteleone

    Jen Gray

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Are You Ready for the Rising Demands of Mobile Commerce?
Sponsored by
  • Instart Logic
Tuesday, March 24, 2015 2:00pm EDT
Date & Time: Tuesday, March 24, 2015 at 2:00pm EDT
Cost: Free
Description:

As the holiday season showed, mobile commerce is on the rise. Is your organization and especially your technology ready for the demands of shoppers and buyers using smartphones and tablets? 

Sponsored by
  • Instart Logic
Speakers:
    Paul Demery

    Peter Blum

    Ted Schadler

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How to Stand Out from the Competition with Online Reviews
Sponsored by
  • Trustpilot
Thursday, March 19, 2015 3:00pm EDT
Date & Time: Thursday, March 19, 2015 at 3:00pm EDT
Cost: Free
Description:

Bookbyte faced a problem not unfamiliar to many ecommerce businesses. It was an established online provider of used textbooks, but was constantly fighting off competition from small, emerging retailers and national brands. Marketing costs were increasing and social media demanded that each and every customer interaction be a positive one. Bookbyte decided to employ a third-party review platform to help them collect customer reviews and use those reviews in their marketing efforts to increase conversions and to demonstrate trust and responsiveness to customer feedback.

 

Sponsored by
  • Trustpilot
Speakers:
    Katie Evans

    Jesse Liebman

    Jonathan Hinz

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7 Ways to Get Kicked Off Amazon: Are You Guilty?
Sponsored by
  • ChannelAdvisor
Wednesday, March 18, 2015 2:00pm EDT
Date & Time: Wednesday, March 18, 2015 at 2:00pm EDT
Cost: Free
Description: The thought of being suspended from Amazon can be terrifying, especially if a substantial portion of your sales comes from the marketplace. If you’re unaware of how strict Amazon’s rules are for retailers, then there’s a good chance you’re breaking one (or more). The result? Possible suspension, or even termination, from the marketplace. And once you’re kicked off, it’s not easy to get back in Amazon's good graces.

Sponsored by
  • ChannelAdvisor
Speakers:
    Allison Enright

    Ryan Barker

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The Fight for Online Visibility Today:
Sponsored by
  • Bigcommerce
Thursday, March 12, 2015 2:00pm EDT
Date & Time: Thursday, March 12, 2015 at 2:00pm EDT
Cost: Free
Description: Intense competition makes it harder than ever for a retailer or brand to stand out online. Three of the key battlegrounds in 2015 will be: gaining sales from online marketplaces like Amazon and eBay, reaching mobile shoppers and winning the fulfillment war.
Sponsored by
  • Bigcommerce
Speakers:
    Don Davis

    Neal Brenner

    Bill Siwicki

    Eric Nash

    Melanie Kalemba

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The Holiday Story: Reviewing the Trends and Traffic from 2014
Sponsored by
  • Akamai Technologies
Tuesday, March 10, 2015 2:00pm EDT
Date & Time: Tuesday, March 10, 2015 at 2:00pm EDT
Cost: Free
Description:

Join Akamai to review the traffic and trends from the 2014 online holiday shopping season.

Sponsored by
  • Akamai Technologies
Speakers:
    Don Davis

    MJ Johnson

    Daniel Shugrue

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Harnessing the Power of Data to Engage the Anywhere, Anytime Shopper
Sponsored by
  • New Relic
Thursday, March 5, 2015 2:00pm EST
Date & Time: Thursday, March 5, 2015 at 2:00pm EST
Cost: Free
Description:

With all the tools available in a retail digital marketer’s bag of tricks, getting customer data isn’t the issue—applying it effectively to grow your business and make your customers happy is.

 

Sponsored by
  • New Relic
Speakers:
    Don Davis

    Zak Stambor

    Bill Briggs

    Mark Brohan

    Abner Germanow

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Learn What Consumers Had to Say About Web Performance
Sponsored by
  • Dyn
Wednesday, February 25, 2015 2:00pm EST
Date & Time: Wednesday, February 25, 2015 at 2:00pm EST
Cost: Free
Description:

The Magic Number is 3 seconds. What does it mean for you?

The customer experience is king, but delivering a high quality experience is getting more complex and more at risk of delivering disappointment. For a lot of companies, this is a problem that only becomes visible when it shows up in sales results – which is way too late, when most website visitors will only give you 3 seconds or less to engage them.  

Sponsored by
  • Dyn
Speakers:
    Don Davis

    Nikki Baird

    Phil Hochmuth

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Building a World Class, Modern B2B eCommerce Organization
Sponsored by
  • ORACLE
Thursday, February 19, 2015 2:00pm EST
Date & Time: Thursday, February 19, 2015 at 2:00pm EST
Cost: Free
Description:

Growth in online sales for B2B brands is surging, creating great opportunity for some and great risk for others.  Although some B2B enterprises have been selling online for years, most are new to online selling and need to accelerate their digital transformation to avoid losing market share.  With no time to waste, wouldn’t it be helpful to have a blueprint you could apply to speed your digital transformation efforts?

Sponsored by
  • ORACLE
Speakers:
    Paul Demery

    Stephanie Pike

    Justin King

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What Retailers Must do Today to Meet the Consumer Expectations of Tomorrow
Sponsored by
  • Mozu
Tuesday, February 17, 2015 2:00pm EST
Date & Time: Tuesday, February 17, 2015 at 2:00pm EST
Cost: Free
Description: Retail innovation has driven U.S. online sales to more than $262 billion, with projections topping $400 billion by 2018. Tomorrow’s visionary retailers will make the most of emerging technology, empowering consumers to co-design their shopping experience across channels, devices and locations.
Sponsored by
  • Mozu
Speakers:
    Allison Enright

    Adam Silverman

    Jason Wallis

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The Rise of Video and Mobile: Design Considerations for Search
Sponsored by
  • Conductor
Thursday, February 5, 2015 2:00pm EST
Date & Time: Thursday, February 5, 2015 at 2:00pm EST
Cost: Free
Description:

Video will account for 79% of traffic by 2018, according to industry estimates.  More and more of those sessions are occurring away from a traditional desktop as well.  And that is why it should be key to your marketing strategy-but the use of video on your site makes special demands on site design.   

Sponsored by
  • Conductor
Speakers:
    Don Davis

    Derrick Hicks

    James Petzke

    Seth Dotterer

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Unwrapping Holiday 2014
Sponsored by
  • Bronto
Thursday, January 29, 2015 2:00pm EST
Date & Time: Thursday, January 29, 2015 at 2:00pm EST
Cost: Free
Description:

This webinar will dig into the sales, traffic and device data to uncover when, how and with which retailers consumers shopped online during the holiday 2014 season. It also will examine the cadence of promotional activities e-retailers started in earnest in mid-November and stretched throughout December, and which marketing activities consumers responded to best. All these developments have important implications for online retailers as they plan out their strategy for the next holiday season.

 

Sponsored by
  • Bronto
Speakers:
    Allison Enright

    Andrew Lipsman

    Melissa Munson

    Joe Stickney

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Building Out Your B2B E-Commerce Technology and Strategy
Sponsored by
  • ORACLE
Thursday, December 11, 2014 2:00pm EST
Date & Time: Thursday, December 11, 2014 at 2:00pm EST
Cost: Free
Description:

Many forward-thinking companies across a wide variety of industries are shelving their paper catalogs, manual procedures and fax lines in favor of B2B e-commerce. Given the technological and strategic challenges involved, it sure would be helpful to have some sort of blueprint.

 

Sponsored by
  • ORACLE
Speakers:
    Don Davis

    Paul Demery

    Chad Petersen

    David Lyle

    Justin King

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Rethinking Mobile Engagement Online and In-store
Sponsored by
  • Magento
Wednesday, December 10, 2014 2:00pm EST
Date & Time: Wednesday, December 10, 2014 at 2:00pm EST
Cost: Free
Description:

As is clear by now, mobile has been driving the blurring of the lines between online and offline retail. But while there is a lot of talk about taking a "mobile first" approach, there’s a lot of confusion about how to do this successfully.



Sponsored by
  • Magento
Speakers:
    Don Davis

    Sucharita Mulpuru

    Vice President, Principal Analyst Serving Ebusiness & Channel Strategy Professionals. Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication. Previous Work Experience Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online. Education Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

    Emily Culp

    Chris Guerra

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4 Best Practices for Growing Your eCommerce Business Through Customer Reviews
Sponsored by
  • Trustpilot
Thursday, December 4, 2014 2:00pm EST
Date & Time: Thursday, December 4, 2014 at 2:00pm EST
Cost: Free
Description:

The simple act of asking your customers to share their feedback can be extremely powerful and impact many facets of your business. According to Nielsen, 84 percent of consumers are more likely to trust word-of-mouth recommendations from their peers than branded advertising campaigns.

Sponsored by
  • Trustpilot
Speakers:
    Allison Enright

    Daniel Moure

    William Perez

    Jonathan Hinz

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Leveraging Mobile Context to Enhance the Customer Journey
Sponsored by
  • Silverpop
Tuesday, November 11, 2014 2:00pm EST
Date & Time: Tuesday, November 11, 2014 at 2:00pm EST
Cost: Free
Description:

Many of your customers are viewing your emails and visiting your website via mobile devices. And they’re increasingly utilizing SMS and mobile apps to interact with brands. Are you optimizing these experiences to drive engagement and conversions across channels and devices?

Sponsored by
  • Silverpop
Speakers:
    Don Davis

    Ben Kaplan

    Josh Rochlin

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Spotlight on B2B E-Commerce
Sponsored by
  • EPiServer
Thursday, November 6, 2014 12:00pm EST
Date & Time: Thursday, November 6, 2014 at 12:00pm EST
Cost: Free
Description:

Mark your calendars for Thursday, November 6—Learn the latest on the state of the skyrocketing U.S. B2B e-commerce market and how it impacts your online retailing business.

 

Sponsored by
  • EPiServer
Speakers:
    Don Davis

    Mark Brohan

    Paul Demery

    Bob Egner

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Customer Analytics for the Win
Sponsored by
  • SAS
Wednesday, November 5, 2014 2:00pm EST
Date & Time: Wednesday, November 5, 2014 at 2:00pm EST
Cost: Free
Description:

Mark your calendars for November 5—learn how to maximize multichannel data on your customers’ shopping behaviors to boost your sales and profits!

Got data? In this day and age, of course you do—reams of data on how your customers interact with your brand through various channels, from your physical store to your web site’s landing page and many other touch points, both offline and online. But do you know what to do with these various strands of customer analytics? 

Sponsored by
  • SAS
Speakers:
    Don Davis

    Omer Minkara

    Omer Minkara is the Research Director leading the Contact Center & Customer Experience Management research within Aberdeen Group. In his research, Omer covers the Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). Omer’s research is widely consumed by senior-level Customer Care, Marketing, Sales and Service executives. He has published numerous industry research papers, which are used by executives worldwide to build and nurture strategic customer engagement programs. Omer also speaks frequently with global decision makers to discuss their customer management activities. Omer has a strong finance background with significant international experience. Prior to joining Aberdeen Group, he was an auditor at PricewaterhouseCoopers in the Europe region. Omer has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

    Chuck Chapek

    Saurabh Gupta

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The Pathway for Retailers of All Sizes to Go Global
Sponsored by
  • Pitney Bowes
Thursday, October 23, 2014 2:00pm EDT
Date & Time: Thursday, October 23, 2014 at 2:00pm EDT
Cost: Free
Description: Consumers around the world are increasingly shopping online for more products – everything from electronics to books to clothing to household goods. According to eMarketer, there are approximately 1.15 billion digital buyers who are spending about $1.5 trillion dollars online. And as the appetite for U.S. brands fuels interest from buyers around the world, online shoppers are crossing international borders to get the goods that they both desire and need from U.S. retailers.



Sponsored by
  • Pitney Bowes
Speakers:
    Don Davis

    Scott LaPointe

    Craig Reed

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Benchmarking B2B E-Commerce—Which Companies Are Making the Grade?
Sponsored by
  • hybris Software
Thursday, October 16, 2014 2:00pm EDT
Date & Time: Thursday, October 16, 2014 at 2:00pm EDT
Cost: Free
Description:

With both the fall season and the school year well under way, mid-terms lurk just around the corner. When it comes to B2B e-commerce, how can you learn which companies are making the grade based on their key aggregate e-commerce performance benchmarks? 

 

Sponsored by
  • hybris Software
Speakers:
    Paul Demery

    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    John Fisher

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**Everything** Makes Your Web Site Slower – Here's Why, and What You Can Do
Sponsored by
  • Instart Logic
Wednesday, October 1, 2014 2:00pm EDT
Date & Time: Wednesday, October 1, 2014 at 2:00pm EDT
Cost: Free
Description: Just about every enhancement to your web site makes it perform more slowly: Responsive design, personalization, high resolution images, analytics tools, A/B testing tools and more all make your site slower. Add in mobile users connecting wirelessly and you have a ‘perfect storm’ for poor web performance, frustrated users and lower sales.
Sponsored by
  • Instart Logic
Speakers:
    Don Davis

    Peter Blum

    Mark Grannan

    Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD) planning, pitfalls and best practices, and the broader evolution of digital experience delivery software and services offerings. Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm. Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

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What's New with Amazon? (And What Does It Mean For You?)
Sponsored by
  • ChannelAdvisor
Tuesday, September 30, 2014 2:00pm EDT
Date & Time: Tuesday, September 30, 2014 at 2:00pm EDT
Cost: Free
Description:

On a mission "to be Earth's most customer-centric company," Amazon has become an innovation powerhouse that sets the direction of e-commerce for others to follow. And the company's recent advancements have once again lived up to our high expectations. Just this year, Amazon issued over 100 press releases, announcing products such as the Amazon Fire Phone, original shows on Prime Instant Video, company acquisitions, quarterly financial results and new stores and product categories – and there are still three months left in 2014! Who has the time to keep up with all the news? And which features directly affect online retailers?

Sponsored by
  • ChannelAdvisor
Speakers:
    Rachel Miller

    Gina DeFrank

    Don Davis

Sign Up Now
The Mobile 500: Mobile Sales, Responsive Design and Apps Surge
Sponsored by
  • Akamai Technologies
Tuesday, September 23, 2014 2:00pm EDT
Date & Time: Tuesday, September 23, 2014 at 2:00pm EDT
Cost: Free
Description:

During this live webinar we will provide you an overview on key numbers from the Mobile 500, including mobile commerce sales, growth rates, and which mobile merchants are growing fastest and why.

Highlights of the topics covered:

  • Mobile commerce sales by the retailers in the 2015 Mobile 500 combined with mobile sales from eBay will hit $117.78 billion in 2014, up 77% from $66.56 billion in 2013. What is driving this incredible growth, and how are top mobile merchants raking in the sales?
  • The number of Mobile 500 retailers with responsive design sites has ballooned 164%. Who switched their design strategies, and why?
  • 262 of the 500 leading mobile merchants offer 602 apps, and sales through apps are up big. Why are apps increasingly important in retail?
Sponsored by
  • Akamai Technologies
Speakers:
    Don Davis

    Mark Brohan

    Bill Siwicki

    MJ Johnson

Sign Up Now
The Content & Commerce Collision – Are You Ready?
Sponsored by
  • ORACLE
Wednesday, September 17, 2014 12:00pm EDT
Date & Time: Wednesday, September 17, 2014 at 12:00pm EDT
Cost: Free
Description: Marketing and commerce have collided.  As digital selling has evolved to replicate or replace the in-store buying experience, marketing content has become an integral component to inform and instill confidence in online buyers. Organizations need to be able to deliver a single, relevant digital experience but often struggle due to siloed marketing and eCommerce teams and legacy technology set up for different organizational goals.


Sponsored by
  • ORACLE
Speakers:
    Don Davis

    Katrina Gosek

    Daniel Moure

    Lars Furtwaengler

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Step 1 for Driving Referral Revenue: Promote, Promote, Promote.
Sponsored by
  • Extole
Wednesday, August 27, 2014 2:00pm EDT
Date & Time: Wednesday, August 27, 2014 at 2:00pm EDT
Cost: Free
Description: Retailers are adopting referral marketing as their next customer acquisition channel because it gets results. By rewarding existing customers, brands can drive measurable, repeatable new revenue that's grounded in enthusiasm for your brand and trust people enjoy with friends.
Sponsored by
  • Extole
Speakers:
    Don Davis

    Anna Sergeeva

    Chris Duskin

    Trip Kucera

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How To Super-Personalize Your Online Marketing
Sponsored by
  • Silverpop
Tuesday, August 19, 2014 2:00pm EDT
Date & Time: Tuesday, August 19, 2014 at 2:00pm EDT
Cost: Free
Description: The Internet provides consumers with many ways to interact with a brand—they talk with and about retailers and products in multiple online venues and across devices. That provides retailers and brands with a wealth of information about buyer behavior and preferences that can enhance their online campaigns—if they can effectively collect and use that data.
Sponsored by
  • Silverpop
Speakers:
    Allison Enright

    Julie Hopkins

    Nathan Decker

    Adam Steinberg

Sign Up Now
Holiday Marketing: How to Keep Your Spirits Bright
Sponsored by
  • Oracle Marketing Cloud
Thursday, August 7, 2014 12:00pm EDT
Date & Time: Thursday, August 7, 2014 at 12:00pm EDT
Cost: Free
Description: In this webcast, Oracle Marketing Cloud experts Ryan Hofmann and Wacarra Yeomans will discuss and share key retail marketing strategies and tips for the upcoming holiday season.
Sponsored by
  • Oracle Marketing Cloud
Speakers:
    Wacarra Yeomans

    Ryan Hofmann

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China: How To Win in the World's Largest E-Commerce Market
Sponsored by
  • ExportNow
Wednesday, August 6, 2014 12:00pm EDT
Date & Time: Wednesday, August 6, 2014 at 12:00pm EDT
Cost: Free
Description:

Perhaps the most exciting development in e-commerce today is the rapid emergence of China and the growing success of U.S. companies in China e-commerce. China boasts:

  • The largest e-commerce market in the world (Yes, bigger than the U.S.), with annual sales of over USD 213 billion
  • USD 539 billion in expected annual e-commerce sales by 2015
  • Over 500 Million registered users on its largest e-commerce platform (that's more than double Amazon's users!)
  • Massive growth potential— e-commerce in China only has a penetration rate of 45.8%, and continues to grow at nearly 10% per year
Sponsored by
  • ExportNow
Speakers:
    Frank Lavin

    Don Davis

    Ozan Gursel

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Insights Into the Modern B2B Buyer
Sponsored by
  • hybris Software
Wednesday, July 16, 2014 12:00pm EDT
Date & Time: Wednesday, July 16, 2014 at 12:00pm EDT
Cost: Free
Description: Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer to conduct a survey of B2B businesses to understand their experiences buying online.  The survey of both corporate end users and corporate procurement managers will produce first-of-its-kind buy side benchmarks related to B2B channel research and buying preferences, B2B mobile and tablet device behavior, etc.

This webinar, sponsored by hybris Software, will provide new aggregate e-commerce performance benchmarks and present critical insights about how B2B companies are buying online.
Sponsored by
  • hybris Software
Speakers:
    Andy Hoar

    Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC. Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

    Don Davis

    John Fisher

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5 Surprising Online Marketplaces That Can Make You Money
Sponsored by
  • ChannelAdvisor
Tuesday, June 24, 2014 2:00pm EDT
Date & Time: Tuesday, June 24, 2014 at 2:00pm EDT
Cost: Free
Description: Mark your calendars for June 24th—discover some of the top domestic and foreign online marketplaces that may have flown under your radar.
Sponsored by
  • ChannelAdvisor
Speakers:
    Jayson Humphrey

    Thad Rueter

    Jeremy Vandenberg

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Pitfalls on the Road to E-Commerce Replatforming
Sponsored by
  • Magento
Wednesday, May 21, 2014 2:00pm EDT
Date & Time: Wednesday, May 21, 2014 at 2:00pm EDT
Cost: Free
Description: Mark your calendars for May 21—learn the right way to expand your e-commerce platform and which mistakes to avoid from a real-world example of an e-retailer’s recent lessons in replatforming.
Sponsored by
  • Magento
Speakers:
    Paul Demery

    Victoria Markley

    Victoria Markley is Director of Strategy and Operations at Gorilla Group, and has been partnering with clients for more than 15 years to define comprehensive strategic approaches that help them realize their visions for long-term digital transformation. She is also responsible for evolving Gorilla’s methodology and operational process to foster more productive and efficient client relationships. Her role—spanning development, program management and solutions architecture—has provided her broad expertise across the complex delivery life-cycle bridging present to future state and aligning ecommerce solutions with critical business needs.

    Craig Peasley

    Peter Sheldon

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Top 500 Webinar Series Part II
Sponsored by
  • Akamai Technologies
Thursday, May 15, 2014 2:00pm EDT
Date & Time: Thursday, May 15, 2014 at 2:00pm EDT
Cost: Free
Description: Join us for our second annual Top 500 webinar on May 15, 2014. Internet Retailer’s researchers and editors will present their exclusive insights on the comprehensive financial, operating, marketing and web site performance data of the 500 leading e-retailers in North America—the 11th edition of the 2014 Top 500 Guide®.

Think of it as a power hour that will help you immeasurably in achieving your business goals for 2014.
Sponsored by
  • Akamai Technologies
Speakers:
    Mark Brohan

    Don Davis

    MJ Johnson

    Stefany Zaroban

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Unwrapping Holiday 2013
Sponsored by
  • Monetate
Wednesday, January 29, 2014 12:00pm EST
Date & Time: Wednesday, January 29, 2014 at 12:00pm EST
Cost: Free
Description:

The 2013 holiday shopping season may be over for consumers and retailers alike, but the season's victories (great online sales results for Thanksgiving weekend and early December; consumers' growing usage of tablets and smartphones for their shopping) and challenges (a shortened shopping season that required aggressive marketing before Thanksgiving; fulfillment and delivery challenges the week of Christmas) will greatly impact e-retailers' business strategies for this year.

Sponsored by
  • Monetate
Speakers:
    Don Davis

    Andrew Lipsman

    Katie Evans

    Matt Helmke

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