IR Magazine: Coming in the June Issue
Cover Story

eBay's next phase

Last fall, under pressure from investors, eBay Inc. announced it will split off the fast-growing and lucrative PayPal payments business unit, leaving eBay and PayPal as stand-alone companies. Since the announcement, eBay has restructured the management of its marketplace operation and says it will be taking action to remain competitive in the many markets around the world where it operates. It’s facing an uphill, and even desperate, battle though as merchants flee to greener pastures, particularly to the Amazon marketplace. This story will profile Devin Wenig, the current eBay marketplace president and post-spinoff CEO, about eBay’s strategy and address how eBay is going to spark the sort of growth that will keep online merchants interested and selling through eBay. It will include insights from other senior eBay executives, industry analysts, and from current and former eBay marketplace sellers. If eBay is to survive it likely will have to come up with a fresh strategy, and this story will examine what that might look like.

Topics: E-commerce

The secrets of the Europe 500

Despite Europe’s economic struggles, online retail sales are growing by double-digit percentages, and the region’s leading e-retailers are featured in the newly published 2015 Europe 500. This story provide details on the growth of the market leaders and examine how their strategies vary from established markets like the United Kingdom and Germany to still-developing e-commerce arenas in Southern, Central and Eastern Europe.

Topics: Europe 500

E-commerce employment outlook

This story is the second of a two-part series on e-commerce jobs and hiring. As noted in part one (April 2015 issue), e-retailers today are looking for workers with increasingly specialized, job-specific skill sets. This story will look at the job outlook for workers with these specialized, albeit often narrow, expertise and their ability to find work and command a high salary. The story will also address how retail chains are blending their web and store teams and what that means for e-commerce specialists. How have e-commerce jobs at retail chains morphed into something new? Further, many chains are investing big in e-commerce and hiring the talent that can make sites and systems do more—what does this mean smaller merchants trying to run an e-commerce business?

Topics: E-commerce jobs

Survey: Delivery wows and woes

Amazon, through programs like Local Express Delivery and Prime Now, which offer same-day and one-hour delivery, respectively, is constantly pushing expectations of consumers—and the capabilities of competitors—when it comes to delivery. And changes from the carriers used most often for delivery—UPS and FedEx—have e-retailers rethinking their delivery approach. This story will feature the results of an Internet Retailer survey of readers about the delivery programs they use, what they want to change and how they expect to make those changes happen.

Topics: Fulfillment

What the IoT means for e-retailers

The short answer is data, and lots of it. And it is data that e-retailers can put to use to better address consumer needs, and sell more. This story will look at the potential impact on retailers of the data generated by the 20 billion connected devices Gartner estimates will be in use by 2020. What should e-retailers be doing now to prepare for the next wave of Internet connectivity? How are forward-thinking merchants today laying the groundwork or experimenting with web-connected devices? How far off are we from the day when refrigerators, automobile and other machines will place orders on behalf of consumers?

Topics: Internet connectivity

The battle for buyers among China's biggest e-retailers

The fight is on among the biggest Chinese e-retailers to build solid retail businesses that appeal to China’s increasingly mobile, affluent, wary and bargain-hungry shoppers. E-retailers like and Vipshop believe diversification is the key to winning, and are adding to their core e-retail business such services as consumer lending and ticketing and travel. They’re also looking overseas to pull in more Western merchandise, as Chinese consumers trust foreign brands more than domestic companies, and are investing in new business lines. This story will introduce these major e-commerce players in China, their e-retail strategies and what it means for foreign companies considering entry into China’s booming e-commerce market. 

Topics: China e-retailers

Leveraging loyalty to get new customers (SMB series)

The cost to acquire a new web customer can be high, especially for small and medium-sized e-retailers who find it tough to come out ahead in online marketing venues like search, where organic results are losing ground to paid ads, and the cost of paid ads is high. Retailers are, however, finding that investing in their relationships with existing customers can introduce them to new customers. This story will look at the methods small and medium-sized e-retailers are using to leverage loyalty to gain new customers, such as structured referral programs (refer a friend, get a discount) and less structured methods, such as fostering or building a community environment online that naturally encourage customers to direct others the e-retailer’s way. This story will help smaller e-retailers—who may not have the assortment or repeat purchase frequency to justify a full-scale rewards program like larger retailers—ascertain how they can best grow their customer base through the customers they’ve already won. The story will include measurement metrics like the lifetime value of a customer, cost of acquisition, etc. from the e-retailers interviewed to demonstrate the success of their methods.

Topics: New customers

Programmatic ad buying and what it means for retailers

Retailers are the biggest buyers of online advertising, and 39% of all U.S. online ad dollars in the first half of 2014 were spent on display advertising. This story will look at how e-retailers are buying display ads and making them more effective at driving transactions on their sites, addressing the rise of automated (aka programmatic) ad buying, defining what it is and it’s growth, with e-retailers providing input on how they are using it and how it’s impacting their return on display ad spend. The story will address the types of ads retailers are placing through programmatic advertising and the returns these types of ads are generating for e-retailers.

Topics: Online advertising

SEO for mobile

In late April, Google plans to alter its organic search results on mobile devices based on whether a web site is easy to view on a smartphone. With about 30% of searches today conducted on mobile devices, the implications of not being SEO-friendly on mobile could be severe. This story, set up as a tick list, will feature SEO experts and retailers sharing what retailers should be doing now to ensure they show up well in mobile search results.

Topics: M-commerce

Matching buyers and suppliers

Over the last few years the wholesale buying process e-retailers used to conduct at trade shows, in person and by phone has moved online thanks to a growing group of online marketplaces that connect manufacturers, wholesalers and distributors with retail buyers and merchandisers. This story will examine some of these emerging wholesale marketplaces, how they are structured and how e-retailers can use them to contract for custom-made products or buy manufactured goods they’ll resell to consumers on their e-retail sites. The story will address the buying cycle and efficiency—does ordering online cut the time it takes to go from concept to delivery? How do buyers negotiate with the suppliers on the marketplace—do suppliers bid for jobs against each other? After placing an order, are status checks for buyers easier to get? The story will also explain how these marketplaces make money.

Topics: Marketplaces
Case Study on warehouse logistics and order management

Last year, web-only e-retailer overhauled its order management technology and the physical set-up of its warehouse to doors that it could pick, pack and ship orders more quickly. In this case study, company execs explain why they chose to create these systems in-house, the cost of doing so, the key decision points in the project and the resulting improvements they’ve seen.

Topics: Order management
Special Report

Technology leaders at IRCE

Technology is at the heart of every e-commerce business, from the e-commerce platform that keeps a site up and running to the warehouse technology required to get an order picked, packed and out the door to the shopper. The fast clip of technology modernization keeps making applications smarter, faster, more accurate and more cost-effective for retailers. Among the reasons e-retail executives come to the Internet Retailer Conference & Exhibition taking place June 2-5 in Chicago, is to learn about the latest technologies that can help improve their business.

That’s good news for the more than 600 vendors that’ll be exhibiting at IRCE in the expansive 250,000-square foot exhibit hall, making it the largest display of services and technology in the industry. This article, Technology leaders at IRCE, will appear in the June issue that will be distributed to all IRCE attendees as well as regular subscribers, and highlight what exhibiting vendors have to offer merchants.

Topics: IRCE

This Month's Issue

Contact a Sales Rep

For information about the latest ad opportunities, contact your regional representative.

Which Region am I in?
Pick a region to contact a sales rep.

Cindy Wilkins

Midwest / Intl. Advertising Manager

Nancy Bernardini

Northeast Advertising Manager

Dave Cappelli

Western Advertising Manager

Judy Dellert

Southeast Advertising Manager

Oliver Love

Classified Advertising Manager

Important Dates

05/08/2015:Ad Close Date

05/15/2015:Ad Materials Due