Amazon aims to counter discontent over last year’s sale with offers of TVs, toys and meetings with celebrities.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
The ShippingPass pilot program launched last year and offers free shipping on all orders.
Sponsored by 2013 Social Media 300
The October-December holiday season accounts for an outsized proportion of annual sales for most online retailers, and being well-prepared for the season is critical. Internet Retailer’s Handbook to Holiday Sales will include a collection of articles providing advice and insights into the season, alongside sales data, historical holiday statistics and Top 500-exclusive data on popular marketing methods used by e-retailers during the holidays. This is the handbook every e-retailer will want to keep handy as the holiday season approaches.
Articles in the handbook will address:
This article provides an overview of the e-retail growth leaders in Europe and an analysis of market conditions as Europe’s economy struggles to reestablish growth. It includes new research from the Internet Retailer Europe 500 and country-specific insights from e-retailers active in Europe.Topics: Europe 500
With Google devoting more space to ads on search results pages on the web and mobile, it is getting tougher, even for experienced e-retailers to show up on page one. How do small retailers with limited resources compete for high placement in organic search results and the referral traffic? Often, it is by focusing on original content and establishing themselves as experts in their fields. This story will look at how retailers in the Second 500 Guide use strong content to capture top positions in search results. It will look at how they decide what products or issues to focus on, the content mix they find works (such as video and articles and reviews, etc.) and how much time/budget they devote to it.Topics: Marketing Showcase
Shipping costs weigh heavily on e-retailers, and cut directly into the profit they can make on each sale. But rates offered by UPS and FedEx aren’t set in stone, and can be negotiated. This story will look at how to analyze the charges, how to approach negotiating for better rates and the strategies e-retailers can apply to get the rates they want.Topics: Operations Showcase
The Q4 holiday sales season last year accounted for nearly a third of the e-retailing industry’s full-year revenue—it is a sales period e-retailer must get right. The Sponsored Special Report “Ringing in the holidays,” published in the August issue as part of Internet Retailer’s Handbook to the Holidays provides an opportunity for e-commerce service providers to share advice with readers about what they can do or should do to prepare for the holiday rush, and how they can help, relative to their service areas.Topics: Holidays 2016
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07/07/2015:Ad Close Date
07/14/2015:Ad Materials Due