IR Magazine: Coming in the November Issue
Cover Story

B2B all stars

B2B e-commerce is quickly emerging as an engine of growth and competition among manufacturers, distributors and wholesalers across all industries. To take advantage of this trend without being left behind, companies must figure out and deploy the right mix of e-commerce technology and strategies that bring the most valuable purchasing experience to their customers, who are pressed for time and pressured to spend their companies’ money wisely. This story will take an overall look at the latest developments driving these trends, with input from online buyers as well as sellers, industry analysts, market research and vendors of B2B e-commerce technology and services.

Topics: SHOWCASE, B2B E-Commerce

Survey: Digital Marketing

Digital marketing is growing quickly, and rapidly evolving. This exclusive Internet Retailer survey will examine retailers’ approaches to digital marketing in terms of how much their spending is going up, which channels they’re using, where they’re allocating their resources. The story will feature several retailers and experts who will discuss the rapidly evolving digital marketing space.

Topics: SHOWCASE, Digital marketing

Luxury brands invest more heavily in the web

For many years, upmarket brands generally shied away from e-commerce, reasoning in part that their target customers wanted high-touch interactions they could only get in stores. But many now see that at least some of their target customers want to shop online. In fact, the web accounted for 4% of global luxury sales last year, a percentage that is expected to double by 2019, according to McKinsey. This story will look at how luxury brand retailers are approaching e-commerce, balancing e-commerce/web development with their investments in their own stores and other sales channels (like wholesale). How are luxury retailers investing in the web and digital, domestically and abroad? That includes catering to the many affluent tourists who discover high-end stores while traveling and then want to buy again via the web once they return home. The story will examine how luxury retailers train store employees to capture email addresses so they can keep in touch with shoppers and otherwise use web-based technologies to close sales in stores. It will also look at how luxury brands use the web market to the millions of well-heeled consumers around the world who may never have visited their stores.

Topics: Luxury on the web

The fast track to selling online in China

Get help. That’s the consensus view of the fastest way to enter China’s hot e-commerce market, and the one most likely to succeed. There are a slew of Chinese companies—and some Western ones—that specialize in working with foreign brands and retailers either to sell on big Chinese web marketplaces like Tmall or or to set up their own retail websites in China. This story, based on on-the-ground reporting will profile several of the leading companies that offer these services and report on what their clients say about their services. It will also explain each company’s specialty, its resources and its fee structure.

Topics: SHOWCASE, China

Case Study: Charlotte Russe

Charlotte Russe’s mobile app is paying off richly for the Top 500-ranked youth-oriented apparel retailer. Improvements to its in-app checkout flow are improving conversions, and the retailer is using push notifications to offer app users special promotions just for them. In a program called Appy Hour, the 85% of app users who opt to receive messages from the retailer learn about special deals available only in store for a limited time. This case study will share with readers the plan, goals and results of Charlotte Russe’s mobile endeavors, as well as the costs in technology, added staff and training.

Topics: Charlotte Russe

Niche marketplaces’ appeal to merchants

EBay and Amazon (and rising newcomer Jet) get the lion’s share of attention when it comes to selling on marketplaces, and with good reason. They have the traffic and the customers. But there are dozens of other online marketplaces available to merchants to use to market and sell their goods through, many of which target niches, like crafts, antiques, natural/organic or resale (Bonanza, Zibbet, Etsy, RubyLane, ArtFire, Abe’s Market, etc.). This story will look at how these marketplaces operate—how do they make money?--and what their appeal to merchants is, supported by operational metrics such as traffic, average order value and repeat customer rate. Why would a merchant want to invest time creating and maintaining a storefront on these sites (and how do they actually maintain these stores—do they accept feeds from other marketplaces, for example. How many active sellers do these marketplaces have?)? The story will include comment from multiple sellers using these marketplaces sharing what benefits or drawbacks they get in using these marketplaces, supported by metrics such as sales volume, time invested, etc.

Topics: Marketplaces

Taking action on analytics

“Real time” is a calling card for marketers of analytics services today. But while retailers appreciate knowing what’s happening right now, what they really want is for their analytics systems to recommend the actions they should take, or just trigger a recommended action. This story will look at the advancements vendors of analytics services today—standalone services and those bundled with other services—are making to analyze the data their systems produce and make it easier for e-retailers to take the actions that can improve their businesses. E-retailers will provide insight on what they want from their analytics most and how they’ve been able to become more agile with at least some elements. 

Topics: Web analytics

Toast of the town

Thirsty? There’s an app for that. Drizly, Thirstie, DrinkFly, Swill, Drinkos, Klink and other colorfully named sites and mobile apps have emerged in the 18 months to help stock mostly Millennial-aged consumers’ fridges with alcohol typically delivered by local liquor stores in about an hour. Orders—and venture funding—are flowing in as the companies race to claim territories. This story will look at companies in the market, the traction they are getting and the long-term profit potential for specialized delivery. (See if you can take a mobile focus on this—what percentage of orders are app, mobile payment formats, etc. and maybe we can fit it in the mobile package in the issue.) Are these companies leveraging what they know to deliver other types of products? Does what they’re learning suggest there is a cost-effective way to deliver online orders of all kinds of products from local stores, or is it too hard to ensure on-time delivery without damage when you’re not relying on professional delivery services like UPS and FedEx? It will also explore whether liquor laws, which vary by state, limit the potential for these services and whether there is any movement to minimize these legal hurdles.

Topics: Mobile apps
Special Report

Global services: Growing globally

Consumers will buy $1.7 trillion worth of goods this year online, and nearly 70% of those sales will be made by consumers outside the United States, according to eMarketer Inc. projections. The growth of web shopping beyond the United States is compelling many North American e-retailers to think about how they can extend sales into other regions or countries. The November special report and advertising section “Growing globally” will share with Internet Retailer readers how they can test the international waters to gauge the level of interest foreign consumers have in them and their products, and gain an understanding of which products are financially feasible to offer for sale over a longer distance. Participating vendors will describe the services they offer to e-retailers to help them solve out-of-market challenges such as international payments and shipping, multilingual customer service and support and legal issues, such as business licensing, taxation and restrictions certain nations place on certain products. It will also look at the approaches to online shopping—such as the great traction online marketplaces in Asia and Latin America have with consumers—that make selling in those regions a different proposition from selling online in the United States. The November special report and advertising section “Growing globally” will provide readers with the issues and resources they will want to consider when initiating web sales in another country.

Topics: Global growth
Special Report

Web optimization: Built for performance

With numerous e-retailers today incorporating responsive design into their web site design, they are having to closely watch their site performance. Responsive design—a design approach that adapts the look of a retail website to the device the consumer is using—is often criticized for slowing page load times, and has forced e-retail designers to try a variety of tweaks to make sites render snappily. The special report and advertising section “Built for performance” will advise readers on how they can build pages and sites that render quickly across all screens while providing the content consumers need to convince them to buy. It will include advice from performance optimization experts, web design leaders and technology and services firms about how e-retailers can integrate their services without slowing down their websites. It will also look at services that can boost delivery speeds. The special report and advertising section will equip e-retailers with what they need to know and do to make sure their sites are “Built for performance.”

Topics: Web optimization

This Month's Issue

Contact a Sales Rep

For information about the latest ad opportunities, contact your regional representative.

Which Region am I in?
Pick a region to contact a sales rep.

Cindy Wilkins

Midwest / Intl. Advertising Manager

Nancy Bernardini

Northeast Advertising Manager

Dave Cappelli

Western Advertising Manager

Judy Dellert

Southeast Advertising Manager

Oliver Love

Classified Advertising Manager

Important Dates

10/05/2015:Ad Close

10/12/2015:Materials Due