T-Mobile is one of first advertisers to run a 1-minute video ad.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
The retailer says web sales grew about 30% during the period, while total sales were lower than projected.
Sponsored by 2013 Social Media 300
Week ending Oct. 5th; 28 standalone m-commerce sites, 2 responsive design sites (highlighted)
Keynote measures, exclusively for Internet Retailer, 28 standalone m-commerce sites optimized for smartphones and two responsive design sites, which are single sites that render content in ways that fit the screen size of a device, including desktop PCs, tablets, smartphones and smart TVs. For the index, Keynote measures the smartphone versions of the responsive sites. The 30 representative sites include merchants in multiple categories and channels, and of multiple sizes. Keynote tests the sites in the index every hour Monday through Sunday from 8:00 a.m. through midnight EDT, emulating the Apple iPhone 5 smartphone on two different wireless networks: AT&T and Sprint, both using 3G, 4G and 4G LTE networks. Keynote runs the tests in Dallas, New York and San Francisco. Keynote combines a site’s load time and success rate, equally weighted, into a single score.
Source: Keynote Systems Inc., provided exclusively to Internet Retailer