Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
More than a third of shoppers rank the search box as more important when gift shopping compared with everyday shopping, according to a new ...
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Amazon, Target and Walmart hold the top spots in paid search
In Internet Retailer’s latest keyword analysis, merchants were assigned points every time they appeared in the first five paid search results within their core merchandising segments over an eight-week period. Points were totaled to achieve a final score. Experian Hitwise provided search engine traffic data, and ROI Revolution Inc. provided monthly pay-per-click spending estimates.
Source: Internet Retailer 2013 The Search Marketing Guide