Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
Sellers say they are faring particularly well on the marketplaces of Amazon and Wal-Mart so far this holiday season.
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Amazon, Target and Walmart hold the top spots in paid search
In Internet Retailer’s latest keyword analysis, merchants were assigned points every time they appeared in the first five paid search results within their core merchandising segments over an eight-week period. Points were totaled to achieve a final score. Experian Hitwise provided search engine traffic data, and ROI Revolution Inc. provided monthly pay-per-click spending estimates.
Source: Internet Retailer 2013 The Search Marketing Guide