The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Sponsored by 2013 Social Media 300
The percentage of online adults who say they are regular social network users
While Facebook remains the dominant social network, the percentage of consumers who say they actively use another social network, like Pinterest or Instagram, also grew. At the end of 2013, Facebook had 1.28 billion monthly active users.
Source: Pew Research Center