Charts & Data
B2B E-Commerce

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

14 Charts

A massive downturn ahead in jobs for B2B sales reps

Self-service purchasing on B2B sites will result in the loss of 1 million sales reps by 2020.

A massive downturn ahead in jobs for B2B sales reps

As more B2B buyers choose to do much of their purchasing online, the number of sales reps in the United States will decline rapidly over the next several years. By 2020, the number will drop by 1 million, a decrease of 22% between 2012 and 2020. Sales reps that offer extra services to assist the purchasing of complex products for big companies will fare better.

Source: Forrester Research Inc.

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