Sample Profile

Top 500 Guide


1. Company Snapshot

Detailed write-up of each merchant’s latest web retailing strategy and news.

2. Financial

A multi-year history of each retailer’s annual web sales and latest growth rate.

3. Operational

The key traffic, ticket and conversion rate statistics that drive e-retail sales.

4. Technical Performance

Metrics on how efficiently shoppers can open and navigate a site.

5. Customer Service

How each of the 100 biggest e-retailers rate on ease of shopping and purchasing.

6. Marketing

Performance statistics on each merchant’s search marketing programs and search spending.

7. Shopper Profiles

A breakdown of each web merchant’s site visitor demographics.

8. Management

Headquarters address and contact information of the top e-commerce executive.

9. Vendors

Vendors used by each merchant in 30 different e-commerce solutions categories.

10. E-Mail

A breakdown of each merchant’s e-mail campaigns.

11. Holiday Shopping

A breakdown of each merchant’s holiday discounting strategies, free shipping, free returns and price-matching programs.

12. Social Media

A breakdown of the major social media sites used by each retailer.

13. Payments

A tally of each form of acceptable payments programs used by each web merchant.

14. Promotions

A breakdown of major types of incentives.

Top 500 Facts

Growth rate in 2013 U.S. e-commerce sales


How much the Top 500 grew in 2013


2013 e-commerce growth rate for


Amazon’s 2013 growth rate

Key Features

  • Sales Figures2013 web sales of the 500 largest U.S. e-retailers

  • Thorough Analysis263 total metrics per profiled e-retailer: financial, operations, performance and others

  • Comprehensive ScopeFeature articles spotlight all Top 500 trends

  • Industry Contacts2,272 online retailing executives

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