Sample Profile

Top 500 Guide


1. Sample Profile

Detailed write up of each merchant’s latest web retailing strategy and news.

2. Financial

A multi-year history of each retailer's annual web sales and latest growth rate.

3. Operational

The key traffic, ticket and conversion rate statistics that drive e-retail sales.

4. Customer Satisfaction

How each of the 100 biggest e-retailers rate on ease of shopping and purchasing.

5. Management

Headquarters address and contact information of the top e-commerce executive.

6. Technical Performance

Metrics on how efficiently shoppers can open and navigate a site.

7. Marketing

Performance statistics on each merchant's e-mail and search marketing programs, and search spending.

8. Vendors

Vendors used by each merchant in 28 different e-commerce solutions categories.

9. Social Media

A breakdown of the major social media sites used by each retailer.

10. Promotions

A breakdown of major types of incentives.

11. Web Functions

A breakdown of more than three dozen features and functions that support each retailer's web store.

Top 500 Facts

Growth rate in 2012 U.S. e-commerce sales


How much the Top 500 grew in 2012


2012 e-commerce growth rate for Groupon Inc.


Amazon’s 2012 growth rate

Key Features

  • Sales Figures2012 web sales of 500 largest U.S. e-retailers

  • Thorough Analysis243 total metrics per profiled e-retailer: financial, operations, performance and others

  • Comprehensive ScopeA decade of data analyzing growth of Top 500 e-retailers

  • Industry Contacts2,338 online retailing executives

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