2016 Edition

Top 500

The World's Most-Trusted E-Commerce Resource

Overview and feature articles discuss key e-commerce trends

  • 138,000 total facts in database version
  • 352-page print/digital edition has 71 metrics per retailer profile
  • First-ever Internet Retailer Performance Score per retailer
  • Actual & historical web sales figures per retailer are only in Online Database for 2016
2016 Top 500 Guide, Devices
Available in the following formats:
  • Print Only
    $199
    Buy
  • Digital Only
    $199
    Buy
  • Digital + Print
    $299
    Buy
  • Online Database
    $359
    Buy
Shining the Spotlight on the Ever-Growing Impact of the Web on U.S. Retailers

The 2016 Top 500 elite show what it takes to compete in the Age of Amazon.

U.S. e-commerce is reaching a tipping point, with web sales for the first time taking a double-digit share (10.6%) of total 2015 retail sales of $3.22 trillion, up from 9.7% in 2014, according to the Commerce Department. The web merchants ranked in the 2016 Top 500 Guide® are spearheading that growth: their collective U.S. web sales of $286.2 billion claimed an 84% share of total e-commerce sales in 2015. But the stakes are higher than ever, with no. 1-ranked Amazon growing faster than the pace of e-commerce overall (16.3% vs. 15%), forcing retailers and brands to rethink their strategies to succeed online. The fruits of their efforts are chronicled in the 13th edition of the Top 500 Guide®, which, for the first time, ranks each Top 500 merchant by an Internet Retailer Performance Score that takes 10 metrics into account in addition to providing rankings of all 500 with 2015 web sales as the basis.

2016 Top 500 ToC DL
View the 13th Edition Table of Contents

From the overview to rankings to sponsored thought leadership, jump to your section.

View the TOC

What you get

  • 2015 rankings by web sales (Guide & Database)
  • 2015 web sales & 7-year financials history (Database)
  • 138,000 customizable facts (Database)
  • 276 data elements (Database)
  • 71 data elements (Guide)
  • Names and corporate contact information on 2,145 e-commerce executives (Guide & Database)
  • Overview and feature article on online marketplaces (Guide)
  • Charts of fastest-growing e-retailers by merchant type and category (Guide)
  • Chart of Top 25 each by 2015 sales increase and decrease (Guide)

Internet Retailer’s Top 500 Guide® is one of the most highly anticipated e-commerce market research reports of the year.

-– Roger Hardy, CEO, Shoes.com
  • WHAT'S INCLUDED
  • METRICS
  • DATABASE

WHAT'S INCLUDED

Exclusive rankings and analysis of North America’s 500 leading e-retailers.

Whether you choose the print/digital edition of the Guide or the online database version that lets you mine 276 metrics per ranked e-retailer, you're equipping your business with the most comprehensive competitive e-commerce intelligence that exists. Peruse debut Performance Score rankings, which measure a company's online retail performance against its direct competitors across 10 key metrics.

See all metrics
You'll learn the tech, marketing, and sales info for these top retailers
See all companies

Metrics

The database version gives you 276 individual data elements per ranked 2016 Top 500 company. The print and digital edition Guide give you 71 metrics per retailer profile.

Below are the 276 individual data elements grouped under major headings that database subscribers will find for each 2016 Top 500 company. Because each listing includes separate elements under major headings, subscribers can quickly and easily find the key individual data elements they are looking for.

 

  • General
  • 2016 Rank
  • Company Name
  • Performance Score
  • Financial
  • 2015 Web Sales (Only in Onlline Database)
  • 2014 Web Sales (Only in Onlline Database)
  • 2013 Web Sales (Only in Onlline Database)
  • 2012 Web Sales (Only in Onlline Database)
  • 2011 Web Sales (Only in Onlline Database)
  • 2010 Web Sales (Only in Onlline Database)
  • 2009 Web Sales (Only in Onlline Database)
  • 2015 Growth 
  • 2015 5-year CAGR (Only in Onlline Database)
  • Operations
  • 2015 monthly visits
  • 2015 monthly unique visitors
  • 2015 conversion rate (Only in Onlline Database)
  • 2015 average ticket (Only in Onlline Database)
  • Number of Affiliates
  • Total SKUs on Web
  • Merchandise Return Rate
  • Number of States Where Sales Tax is Collected
  • States in which you collect online sales tax
  • Avg. Stay (minutes)
  • % Traffic from Paid Search
  • % Traffic from Natural Search
  • % Traffic from Social Media
  • % of traffic from e-mail 2015
  • % of traffic from display 2015
  • % of traffic from direct 2015
  • % of traffic from referrals 2015
  • % of traffic from e-mail 2014
  • % of traffic from display 2014
  • % of traffic from direct 2014
  • % of traffic from referrals 2014
  • Vendors
  • Affiliate Marketing
  • Comparison Engine Feeds
  • Content Delivery
  • Content Management
  • CRM
  • Customer Reviews and Forums
  • Customer Service Software
  • E-Commerce Platform
  • Email Marketing
  • Fulfillment
  • International Services
  • Live Chat/Click-To-Call
  • Marketplace Management
  • Mobile Commerce
  • Online Advertising
  • Order Management
  • Payment Security
  • Payment Systems
  • Personalization
  • Rich Media
  • Search Engine Marketing
  • Security Certification
  • Shipping Carrier
  • Site Design
  • Site Search
  • Social Media Marketing
  • Web Analytics
  • Web Hosting
  • Web Performance Monitoring
  • Website Testing/Optimization
  • Corporate Information
  • E-Commerce Executives
  • Street Address
  • City
  • State
  • Zip Code
  • Phone Number
  • Primary Owner/Shareholder
  • Parent Company
  • Web Site Summary
  • URL(s)
  • Merchant Type
  • Merchandising Category
  • Year Launched
  • Rank in category
  • E-Commerce Distribution Centers
  • No. of E-Commerce Fulfillment Centers
  • No. of owned/leased fulfillment centers
  • States where fulfillment centers are located
  • Avg. square footage of fulfillment centers
  • Total no. of products stocked in all fulfillment centers
  • No. of full-time employees in all fulfillment centers
  • International Shipping
  • Canada
  • Mexico
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Peru
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Spain
  • Sweden
  • United Kingdom
  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • New Zealand
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Turkey
  • Bahrain
  • Egypt
  • Israel
  • Kuwait
  • Oman
  • Pakistan
  • Qatar
  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • % of 2015 online sales from shoppers outside the U.S.
  • % of 2014 online sales from shoppers outside the U.S.
  • International sales from Asia
  • International sales from Europe
  • International sales from Latin America
  • International sales from Canada
  • International sales from Africa
  • International sales from Middle East
  • Personnel
  • 2015 no. of full-time e-commerce employees
  • No. of 2015 administrative employees
  • No. of 2015 marketing employees
  • No. of 2015 technology employees
  • 2014 no. of full-time e-commerce employees
  • Features & Functions
  • Affiliate Program
  • Alternate Views
  • Color Change
  • Customer Generated Content
  • Customer Ratings/Reviews
  • Flash/Hourly Sales
  • Frequently Asked Questions
  • Gift Center
  • Guided Navigation
  • Interactive Catalog
  • Loyalty Program
  • Mouse Over
  • Outlet Center
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Recommendations
  • Product Sharing Tools
  • Quick View
  • Real-Time Inventory Check
  • Registry
  • Ship from Store
  • Store Locator
  • Top Sellers
  • Trending Products
  • Video
  • What's New
  • Wish List
  • Zoom
  • Customer Service
  • Account status / History
  • Buy Online / Pick up in store
  • Currency converter
  • E-gift certificate
  • Estimated delivery date
  • Express checkout
  • Free return shipping
  • Free shipping
  • Gift Message
  • Gift Wrap
  • International shipping
  • Live chat
  • Multiple languages
  • Next Day Delivery
  • Order Confirmation
  • Order Status
  • Outlet Center
  • Same Day Delivery
  • Shipping cost calculator
  • Shipment tracking
  • Store Returns
  • Online Marketplaces
  • Amazon
  • Become.com
  • Bing
  • Buzzillions.com
  • eBay
  • FindGift.com
  • Google Shopping
  • Nextag
  • PriceGrabber.com Inc.
  • Pronto Inc.
  • SHOP.COM
  • Shopping.com
  • ShopWiki.com
  • Shopzilla Inc.
  • Sortprice.com
  • Yahoo Shopping
  • % of 2015 e-commerce sales from marketplaces
  • % of 2014 e-commerce sales from marketplaces
  • % of 2015 Amazon e-commerce sales
  • % of 2014 Amazon e-commerce sales
  • % of 2015 eBay e-commerce sales
  • % of 2014 eBay e-commerce sales
  • % of 2015 other marketplaces e-commerce sales
  • % of 2014 other marketplaces e-commerce sales
  • Performance
  • 2015 Response Time (seconds)
  • Availability
  • Consistency
  • Marketing
  • Search Engine Shoppers 2015
  • Search Engine Shoppers 2014
  • New Shoppers 2015
  • Return Shoppers 2015
  • 2015 Monthly Average Paid Search Spending
  • 2014 Monthly Average Paid Search Spending
  • Monthly 2016 E-Mail Campaigns
  • 2016 With Incentives
  • 2016 E-Mail Pop-Up Box
  • 2016 Shopping Cart Abandonment E-Mail Program
  • 2016 Mobile Optimized emails
  • Social Media
  • Blog
  • E-Mail a Friend
  • Like Button
  • Tweet It Button
  • +1 Button
  • Pin It Button
  • Facebook
  • No. of Likes
  • Twitter
  • No. of Followers
  • YouTube
  • No. of Views
  • Google+
  • No. of +1s
  • Pinterest
  • No. of Followers
  • Instagram
  • No. of Followers
  • Mobile Commerce
  • Mobile Site
  • Mobile App
  • Payments
  • Amazon Checkout
  • American Express
  • Bill Me Later
  • Deferred Payment
  • Discover
  • eBillme
  • eLayaway
  • Electronic Checks
  • Google Wallet
  • MasterCard
  • PayPal
  • PayPal Express Checkout
  • Private Label Credit Card
  • Stored Value Cards
  • Visa
  • Shopper Profile
  • Female
  • Male
  • Age 24 or less
  • Age 25-34
  • Age 35-44
  • Age 45-54
  • Age 55-64
  • Age 65+
  • Annual household income $30,000 or less
  • Annual household income $30,000-$60,000
  • Annual household income $60,000-$100,000
  • Annual household income $100,000+

Print / Digital

When There's No Substitute for Having "the Bible of E-Commerce" in Your Hands

NOTE: 2015 web sales figures are ONLY available in the database version of the 2016 Top 500.

Now available in its 13th edition, the 352-page, full-color print edition or the digital, paperless version of the 2016 Top 500 Guide® contain up to 35,500 total facts on the 500 largest e-commerce competitors in North America. As no. 1-ranked Amazon continues to grow faster than the pace of e-commerce in the U.S. overall (at 16.3% in 2015), how are other e-retailers rethinking their strategies for online success? What can you learn from them?

The 2016 Top 500 Guide® has the answers, ranking and profiling each e-retailer by their 2015 online sales (NOTE: the sales figures are only available in the database version) and other key metrics—view 71 data elements at a glance, including first-time-offered Performance Scores, which assess Top 500 web merchants against their direct competitors and the market overall.

View a Sample Profile.

Get in-depth analysis from an Overview on the tipping point in e-commerce as well as a feature story on the impact online marketplaces are having on U.S. web retailers' strategies.

Benchmark your own business against the North American masters of e-retailing and take your operation to a higher level of performance.

Database

The Top 500 Guide® on Top500Guide.com

Competitive E-Commerce Data Unequaled in Scope and Power

The all-new and completely updated 2016 Top 500 Guide® can be accessed in online database format through a subscription to Top500Guide.com, the world's largest repository of competitive e-commerce information. Featuring current and historical (up to seven years) web sales and rankings as well as marketing, operating, financial and performance data on the 500 e-retailers dominating North American e-commerce, the database format of the Top 500 Guide® allows you as a subscriber to quickly access the competitive information you're looking for and easily generate custom reports in seconds. The database version is the only format that includes web sales figures of the e-retailers that made the 2016 rankings.

Through convenient web access and an easy-to-use interface, you can quickly retrieve competitive rankings according to all 276 metrics per ranked e-retailer—including web sales, merchant type, growth rates and conversion rates, to name just a few—on the e-retailers profiled in the Top 500 Guide® and present that data as you wish.

Features of the Top500Guide.com database include:

  • Faster navigation with more intuitive search
  • Easier-to-read company profile pages
  • An index of 2,145 top e-commerce executive names and company contact info.

Present your analysis and search results to managers or clients. All standard or custom data reports or rankings can be saved for your personal use. The same is true for all profiles and executive contact listings of e-retailers in the Top500Guide.com® database. Whether you're conducting research on market trends, performing due diligence on a vendor or crunching the numbers for an important e-commerce presentation, Top500Guide.com® serves as your anywhere, anytime portal to e-commerce business intelligence—use it wherever you have Internet access.

2015 Top 500 Guide Online Database Get Instant Access starting at $265 per year Subscribe today!

Access All Top 500 Data Through Top500Guide.com

Features of the Top500Guide.com database include:

  • Retrieve, sort, analyze and save as custom reports the comparative metrics that matter to you
  • Access 276 data elements per ranked e-retailer
  • Dive into seven years’ worth of financial data per ranked company
  • Present your analysis and search results to managers and clients
  • Look up the names and corporate contact info. for 2,145 e-commerce executives
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What are you waiting for? Get access to the latest Top 500 data which you cannot find anywhere else.