2015 marks our third year of providing this exclusive competitive data on the 500 leading North American e-retailers that have cemented their social marketing and commerce standings based on the percentage of site traffic and sales they derived in 2014 from the four major social networks of Facebook, Twitter, Pinterest and YouTube. If you don’t want to access the complete data through a Top500Guide.com subscription, you can obtain a 63-page PDF executive summary called the 2015 Social Media 500 Digital Report. Here is the table of contents outlining what it covers:

• Overview: “Pay to Play,” the feature story by Internet Retailer managing editor Zak Stambor
• Datagram: A summary of key social media marketing metrics including average conversion rate and order value by social network
• Case Studies

– Retailers try out Facebook video ads
– Marketers spread out holiday Twitter spend
– How visual content helps King Arthur Flour drive sales
– Nordstrom lets shoppers buy via Instagram
– Saks Fifth Avenue embraces user-generated content
– How Kohl’s targets teens on YouTube
– How social login helped TicketPrinting.com’s sales

• Key Data
• Leading Suppliers

The “Key Data” section breaks down various e-retailers ranked in the Social Media 500 by important groupings such as:

• Top 500 social media marketers
• Ranked by social network traffic
• Social commerce sales for 2014 v 2013
• Top social marketers in 15 e-retail categories
• Top social media spenders
• Top 25 e-retailers on Facebook
• Top 25 e-retailers on Twitter
• Top 25 e-retailers on Pinterest
• Top 25 e-retailers on YouTube
• 73 social metrics per e-retailer


Total Facebook following of the Social Media 500, in millions


Increase in total YouTube video views in 2014


Combined 2014 social commerce revenue, in billions


2014 increase in social ad spend

Key Features

  • Social Sales2014, 2013 & 2012 revenue from social networks

  • Social Ad SpendYOY spending on ads on social networks

  • Engagement MetricsEngagement metrics like Comments per Facebook post

  • Industry ContactsContact info for 500 e-retail social commerce executives

See all features