2015 Edition

Social Media 500

Meet the 500 Masters of Social Marketing & Commerce

The updated Social Media 500 from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2014 Traffic Derived from Facebook, Twitter and Pinterest.

  • Ranks the 500 top social media marketers in North America, by the percentage of site traffic they receive directly from Facebook, Twitter, Pinterest & YouTube
  • Available as 63-page PDF or online database via Top500Guide.com
  • Highlights top social marketers in 15 e-retail categories
2015 Social Media 500 Devices
Available in the following formats:
  • Online Database
  • Digital Version
Social Media Marketing Is a Game-Changer for All E-Retailers

All e-retailers can learn from the initiatives of these social commerce leaders.

As consumers continue to spend more of their online time on social networks (according to comScore Inc., the networks claim 20% of daily attention spans), and as those networks roll out advertising formats with unparalleled targeting capabilities, e-retailers are massively stepping up their social media marketing, and Internet Retailer’s research shows that these moves are paying off. The retailers ranked in the 2015 Social Media 500 collectively grew their social commerce sales in 2014 by 26.0% to $3.30 billion, up from $2.62 billion. Benchmark your own company’s social network footprint against these masters of social commerce using key engagement metrics, year-over-year analyses of growth in total site traffic from social media channels, as well as in social commerce sales and other metrics. You can’t afford not to.

What you get

  • Detailed listings of the 500 most effective social media marketers in North America, ranked by the percentage of site traffic they receive directly from Facebook, Twitter, Pinterest & YouTube
  • 72 total metrics including exclusive social commerce sales figures for the past three years, monthly unique visitors from social networks, conversion rates on social traffic, social ad spending figures & key engagement metrics like average comment per Facebook post or number of retweets
  • 500 social commerce executive names & corporate contact info

It’s a game-changing technology, and Internet Retailer’s research shows in stark relief that some web merchants understand that and are thriving in social media, while others are lagging behind and losing ground in the newest, fastest-growing and most impactful e-commerce marketing platform.

-– Jack Love, Publisher and Chairman, Internet Retailer


Your data on the leaders in social marketing just the way you like it: PDF or database format.

The Social Media 500 data can be accessed in a 63-page PDF which is part of our Digital Marketing Report Series, and it features infographics and key data charts. The online database subscription via Top500Guide.com lets you benchmark your own performance in social commerce based on 72 metrics and create customized reports in mere seconds—and do so anywhere thanks to a convenient, Web-based platform.

See all data points
You'll learn the tech, marketing, and sales info for these top retailers
See all companies

Data Points

Below are the 72 individual data elements grouped under major headings that subscribers will find for each individual Social Media 500 company.

By listing each separate element under a major heading, subscribers can quickly and easily find the key individual data elements they are looking for. For example, under the Key Social Data heading, subscribers can find a Social Media 500 company’s year-over-year social commerce sales, and 2014 and 2013 ad spend on social networks. All data elements are organized under these headings: Key Social Data, Web Site Summary, Corporate Information, Facebook, Twitter, Pinterest, You Tube and Product Sharing Buttons.

  • Key Social Data
  • Rank
  • Company Name
  • 2014 Monthly Unique Visitors
  • 2013 Monthly Unique Visitors
  • 2014 Monthly Unique Visitors From Social Networks
  • 2013 Monthly Unique Visitors From Social Networks
  • 2014 Growth (Monthly Unique Visitors From Social Networks)
  • 2014 Social Commerce Sales
  • 2013 Social Commerce Sales
  • 2012 Social Commerce Sales
  • 2014 Growth (Social Commerce Sales)
  • Social Conversion Rate
  • Social Average Ticket
  • 2014 Social Ad Spend
  • 2013 Social Ad Spend
  • 2014 Growth (Ad Spend)
  • Web Site Summary
  • URL
  • Category
  • Merchant Type
  • Social Media Marketing Provider
  • Corporate Information
  • Street Address
  • City
  • State/Province
  • Zip/Postal Code
  • Phone Number
  • Parent Company
  • Social Commerce Executive
  • Facebook
  • 2014 % of Web Site Traffic
  • 2013 % of Web Site Traffic
  • Growth (Likes)
  • Comments per Post
  • Likes per Post
  • Shares per Post
  • Product Sharing Buttons
  • Like Button
  • Facebook Share Button
  • Tweet This Button
  • Pin It Button
  • +1 Button
  • Share via E-mail
  • Wanelo
  • Polyvore
  • Twitter
  • 2014 % of Web Site Traffic
  • 2013 % of Web Site Traffic
  • 2014 Twitter Followers
  • 2013 Twitter Followers
  • Growth (Twitter Followers)
  • Total Tweets
  • Total Retweets
  • Average Retweets
  • Pinterest
  • 2014 % of Web Site Traffic
  • 2013 % of Web Site Traffic
  • 2014 Pinterest Followers
  • 2013 Pinterest Followers
  • Growth (Pinterest Followers)
  • Pinterest Likes
  • Pinterest Following
  • Pinterest Boards
  • Pinterest Pins
  • Pinterest Repins
  • YouTube
  • 2014 % of Web Site Traffic
  • 2013 % of Web Site Traffic
  • Growth (Views)
  • 2014 Subscribers
  • 2013 Subscribers
  • Growth (Subscribers)
  • Videos
2015 Top 500 Guide Online Database Get Instant Access starting at $265 per year Subscribe today!

Access 2015 Social Media 500 Data Through Top500Guide.com

Features of the Top500Guide.com database include:

  • Access 72 data metrics per ranked retailer
  • Dive into three years’ worth of competitive business-to-consumer social commerce metrics
  • Save an unlimited number of reports
  • Present your analysis and search results to managers and clients
Learn More
What are you waiting for? Get access to the latest Top 500 data which you cannot find anywhere else.