2016 Edition

Best Social Media Marketers in E-Commerce

Meet the Masters of Social Marketing & Commerce

The updated Social Media Report from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2015 Traffic Derived from Facebook, Twitter and Pinterest.

  • 39-page downloadable PDF report
  • Proprietary ranking of the 50 best social media marketers in online retail
  • Detailed profiles of 10 leading social media marketing vendors
2016 Digital Marketing Report, Social, Devices
Available in the following formats:
  • Social Report (PDF)
  • Social Database
  • Full Series
There's a Lot to "Like" from the Effective Use of This E-Commerce Marketing Platform

All e-retailers can learn from the initiatives of these social media marketing leaders.

According to comScore Inc., a third of the 15 most-downloaded apps in the U.S. are from social networks. And as those networks roll out advertising formats with unparalleled targeting capabilities, e-retailers are massively stepping up their social media marketing. Social media plays a crucial role in multichannel retailers’ digital marketing mix, as social ads are used in concert with other forms of marketing to enhance campaign effectiveness. The Best Social Media Marketers in E-Commerce provides rankings, data and analysis of how the most effective retail social media marketers in the U.S. are breaking through the noise to drive brand awareness, engagement, and, ultimately, website traffic and sales.

What you get

  • 39-page downloadable PDF
  • Proprietary Ranking of 50 Best Social Media Marketers in E-Commerce
  • Case studies on how key e-retailers like Stuart Weitzman, American Girl, Fossil and Michael Kors are deriving site traffic from social networks
  • Charts ranking the Top 25 e-retailers by number of Facebook likes and number of followers in Twitter, Pinterest and Instagram as well as by number of YouTube views
  • Leading social media marketing solutions providers (including data on pricing, products and clients)

This isn’t the typical e-commerce sales funnel; the funnel is defined by finding the targeting that drives someone to click and buy.

-– Josh Kent, CEO of web-only novelty T-shirt retailer SunFrog


There's a Lot to "Like" from the Effective Use of This E-Commerce Marketing Platform

The Best Social Media Marketers in E-Commerce ranks America’s 50 best social media marketers based on an algorithm that takes 21 metrics into account. This report includes tables, charts and in-depth feature stories that reveal the most successful social media marketers in online retail, and the strategies for success these merchants deploy to generate the most web traffic, customer engagement and brand loyalty.

39-Page PDF – $129
Interactive Top500Guide.com Database Access – $299

For the first time, the Best Social Media Marketers in E-Commerce ranks the leading retailers in social media marketing by weighing 21 data points that together measure four key pieces of the social media puzzle: (1) The size of each retailer’s following on the five largest social networks (Facebook, Twitter, Instagram, Pinterest and YouTube); (2) the retailers’ reach on each of those networks; (3) the relative engagement of each retailer’s followers—meaning how often they are sharing, commenting or liking retailers’ posts; (4) the ultimate impact those social fans and followers have on retailers’ e-commerce sales and website traffic. These are the 20 data points:

• 2015 social commerce sales
• 2015 % of traffic from social networks
• 2015 monthly visits from social networks
• 2015 Facebook likes
• 2015 growth of Facebook likes
• 2015 avg. Facebook post comments
• 2015 avg. Facebook post shares
• 2015 avg. Facebook post likes
• 2015 Facebook response time (seconds)
• 2015 Twitter followers count
• 2015 growth of Twitter followers
• 2015 avg. retweets
• 2015 Instagram followers
• 2015 Pinterest followers
• 2015 growth of Pinterest followers
• 2015 YouTube subscribers
• 2015 growth in YouTube subscribers
• 2015 YouTube video views
• Product sharing buttons
• Refer a friend program
• Social login

Viewing the following charts affords at-a-glance competitive analysis:

• Best social media marketers in e-commerce
• Top 25 e-retailers ranked by percentage of site traffic from social networks
• Top 25 Facebook leaders
• Top 25 e-retailers ranked by number of Twitter followers
• Top 25 e-retailers ranked by number of Pinterest followers
• Top 25 e-retailers ranked by number of Instagram followers
• Top 25 YouTube winners
• Detailed profiles of 10 leading social media marketing vendors, from Hootsuite, Kenshoo, and others (including data on pricing, products and clients)

Get the Complete Digital Marketing Report Series for only $349
The complete 2016 Digital Marketing Report Series will equip you and your marketing team with complete data and rankings of the leaders in e-commerce marketing plus the strategic insights, at-a-glance competitive analyses, case studies and best practices—all of which will allow you to make well-informed marketing decisions that reap the best return on your marketing investment. And remember, you save $167 when you order the entire Four-Report Series now and download to your desktop or laptop for immediate viewing!


The fourth edition of the Social 500 features 61 individual data elements grouped under major headings that subscribers will find for each individual Social Media 500 company. By listing each separate element under a major heading, subscribers can quickly and easily find the key individual data elements they are looking for. For example, under the Key Social Data heading, subscribers can find a Social Media 500 company’s year-over-year social commerce sales, and 2015 and 2014 percentage of site traffic stemming from social networks. All data elements are organized under these headings: Key Social Data, Facebook, Twitter, Pinterest, You Tube, Website Summary, Corporate Information and Product Sharing Buttons.


  • Brand name
  • 2016 Social Media 500 Rank
  • 2015 % of traffic from social networks
  • 2014 % of traffic from social networks
  • 2015 monthly unique visitors from social networks
  • 2015 social commerce sales
  • 2014 social commerce sales
  • 2015 growth
  • 2013 social commerce sales
  • 2012 social commerce sales
  • 2015 Social conversion rate
  • 2015 Social average ticket
  • 2015 Facebook Likes
  • 2014 Facebook Likes
  • Growth
  • Average Likes per post
  • Average comments per post
  • Average Shares per post
  • 2015 Twitter followers
  • 2014 Twitter followers
  • 2015 Growth
  • 2015 tweet count
  • 2015 Twitter avg. favorites
  • 2015 Twitter avg. replies
  • 2015 avg. retweets
  • 2015 Twitter avg. engagement
  • 2015 Pinterest followers
  • 2014 Pinterest followers
  • 2015 Growth
  • 2015 Pinterest following
  • 2015 Pinterest boards
  • 2015 Pinterest pins
  • 2015 Pinterest repins
  • 2015 Pinterest likes
  • 2015 YouTube subscribers
  • 2014 YouTube subscribers
  • 2015 Growth
  • Growth
  • 2015 YouTube Video views
  • 2014 YouTube Video views
  • Growth
  • Videos
  • URL
  • Category
  • Merchant type
  • Social commerce executive
  • Social media marketing provider
  • Parent company
  • Street address
  • City
  • State
  • Zip code
  • Phone number
  • Like button
  • Facebook Share button
  • Tweet This button
  • Pin It button
  • Google+1 button
  • Share via e-mail
  • Wanelo
  • Polyvore
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Access 2016 Social Media 500 Data Through Top500Guide.com

Features of the Top500Guide.com database include:

  • Access 61 data metrics per ranked retailer
  • Dive into four years’ worth of competitive business-to-consumer social commerce metrics
  • Save an unlimited number of reports
  • Present your analysis and search results to managers and clients
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What are you waiting for? Get access to Social 500 data now.