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Savvy online retailers know that the two keys to e-retailing sales growth—and new customer acquisition—are found in social media and search marketing. If you don't know the leaders, the metrics and best practices of these two engines of online sales growth, you are certain to be beaten by those who do. The good news is that even a modest investment in both forms of digital marketing can reap immediate and long-term sales results.

That investment begins by purchasing the only two publications on the market that rank, profile and explain the keys to success of e-retailing's leaders in social and search marketing—Internet Retailer's 2013 Social Media 300 and its companion 2013 Search Marketing Guide. Using these two original research resources to learn how the top e-retailers are mastering these marketing essentials has never been easier thanks to this Marketing Research Guide Combo Package from Internet Retailer.

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2013 Marketing Research Combo SQ

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Product Description

About the Social Media 300

Your Indispensable Guide to the E-Retailers Charting New Frontiers in Social Commerce
The Brand-New 2013 Social Media 300 from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2012 Traffic Derived from Facebook, Twitter and Pinterest

“Man is by nature a social animal,” quipped Aristotle in his Politics, and that astute observation has given rise, over 2.5 millennia later, to the combustive growth of social media marketing and social commerce. Any retail business with a web presence that isn’t using social media in its marketing strategy is losing out on the chance to cultivate brand ambassadors and capture conversion rates from social network-derived site visits.

But in many ways, the world of social commerce is something of a Wild West, with few universal marketing best practices and a great deal of guesswork involved on what it takes to achieve a return on investment in social platforms. Many retailers think it’s sufficient to ask their site’s visitors to “Like” them on Facebook and that’s the end of it—then they wonder why they see little year-over-year growth.

Successful retailers are ones that can leverage their social media presence to drive retail sales and enhance the customer experience with meaningful content and connectivity. So who are the leading pioneers in the quest to stake claims in this ever-growing swath of e-retailing territory—the retailers who are doing it right? Only Internet Retailer delivers the first publication of its kind with the debut of the 2013 Social Media 300, the inaugural resource that comprehensively ranks and analyzes 300 e-retailers’ presences on the major social networks (Facebook, Twitter and Pinterest) based on percentage of site traffic from those social media channels.

About the Search Marketing Guide


Your Blueprint to Building Solid ROI in Retail Web Marketing
The All-New 2013 Search Marketing Guide from Internet Retailer Ranks the Leading Marketers and Top Search Terms in Retail SEM

The e-commerce market is fiercely competitive. Given the sheer volume of qualified traffic originating from search engines, it’s more important than ever for e-retailers to ensure that their web sites are correctly optimized for ideal positioning in search results. Although they spend billions of dollars on paid search marketing, many online merchants still struggle with maximizing their return on that investment and targeting the keywords that deliver the best results.

With so much at stake, web merchants need a solid business intelligence blueprint to build successful search marketing strategies. The 208-page, newly updated and expanded 2013 Search Marketing Guide from Internet Retailer is the best blueprint in the industry.