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The Shotfarm Product Information Report

Quick Overview

In Shotfarm's Product Information Report, we studied the impact quality content has in accelerating or derailing online sales.

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Product Description

Is product content helping or hurting your Brand?

To better gauge the impact of product information on online retail sales, Shotfarm surveyed more than 1,500 consumers about their online shopping habits and the importance they place on content in making purchase decisions. Online shoppers are in the driver’s seat—they are browsing digital isles before making purchases, which means Retailers need to improve their workflow to enhance consumers’ experiences. Quality product content can go a long way towards determining whether a shopper makes a purchase, becomes a repeat customer or simply abandons their cart. In the Product Information Report, learn how product content can affect conversion, shopping cart abandonment, returns and brand equity. Get the “Shotfarm Product Information Report”.

Sponsored by Shotfarm